CONFIDENTIAL SHREDDING
400 pieces, is ideal. “Making a bin full incredibly difficult to put together and read,” she says. “For those working in any highly confidential industry where data leaks could cause fines and PR issues, we suggest a micro-cut machine. Micro-cut will cut an A4 sheet into 2,000 pieces. The micro-cut sector is growing year on year as people want that highest level of security and confidence (+13%, GFK EU3 Data 2023).” Aaron says the ideal solution is a shredder that can be used daily at home. “These machines are designed to confidentially destroy personal and business documents, ensuring that sensitive information remains private and inaccessible to others,” he says. “Shredders are available for both home and office environments, tailored to different usage levels. It's essential to understand what needs to be destroyed – not just paper, but also electronic data. We offer machines capable of securely disposing of hard drives, phones and tablets, making them an ideal solution for securely managing hybrid work devices.” Strong demand Demand for confidential shredding solutions remains strong as hybrid working becomes the norm, although distinct trends are emerging among customers. “Customers are seeking quiet operation, compact design and high security levels,” says Annaliese. “Many users now understand the importance of matching shredder type to the sensitivity of data they handle – a positive trend toward better data protection practices.” Martina points to ACCO research that shows that there are three features in constant demand. “With 92% wanting anti-jam technology to avoid frustrating paper jam, 88% a quiet machine and 87% longer run times,” she says. “Latest trends have shown that size matters when looking for home office shredders. People don’t want bulky, unsightly machines in
their living space.” Aaron adds that key customer concerns currently often include convenience, noise levels and reliability. “Purchasing a low-end machine may seem cost-effective initially, but frequent use can quickly lead to performance issues, especially for those who shred regularly,” he says. “Whether for an individual working from home or a multi-national organisation, we take the time to properly assess each customer’s specific needs. This ensures they invest in the most suitable machine – or machines – for their requirements, balancing performance, durability and ease of use.”
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Many users now understand the importance of matching shredder type to the sensitivity of data they handle – a positive trend toward better data protection practices.
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Reseller conversations When talking about confidential
shredding solutions to customers with hybrid workers, there are several topics resellers should highlight. “A company’s data is paramount to its operations, and if it’s not securely disposed of, the consequences can be severe,” says Aaron. “The question becomes: who might get hold of it? Improper disposal of sensitive information can lead to data breaches, reputational damage, and legal issues. “That’s why resellers play a crucial role in guiding customers toward the right shredding solution.” Aaron says that to do this effectively, resellers should ask key questions: ❓ What is the volume of shredding? This impacts factors like run time, bin capacity, and motor strength ❓ What level of security is required?
Annaliese Curtis trade marketing manager – UK & Ireland
fellowesbrands.com
It’s important to know whether customers are shredding general
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