PREVIEW 2025
Forward with confidence After a relatively stable 2024, the print sector is looking forward to 2025 with cautious confidence. Here, a cross section of the print sector give their opinion on what the major trends this year could be.
The past 12 months were relatively stable, both for the wider economy and the print channel. With the year free of the type of major economic shocks that have characterised recent years, print manufacturers and resellers could concentrate on what they do best. Print manufacturers have been reacting to changing customer demands and producing devices that are better from a sustainability perspective – such as by consuming less power or being made from more recyclable materials – and harnessing emerging technologies such as artificial intelligence (AI). This is likely
to continue in 2025 and beyond. Likewise successful resellers have been proactive in responding to customers. More businesses are looking for managed print services, and there are indications that some customers are looking to refresh their print fleet in 2025, having put it off for some time after COVID. With more people returning to the office, there is even hope that demand for print devices will increase. Over the following pages, a range of leaders from across the print sector give their opinions on the state of the market, and some of the trends we can expect to see prevail in the coming months.
Stuart Brookes , EMEA head of sales & channel, PaperCut The economy appeared to be more stable in 2024 compared to the last two years, which gave businesses the confidence to gradually unlock budget and invest in IT again. We saw many customers renew their contracts with PaperCut, and we also onboarded and flexibility and that can accommodate the needs of the hybrid workplace. There are other factors will influence customers and the print channel in 2025.
For instance, we’re confident that the adoption of cloud print management solutions will continue, given we’re seeing more uptake month on month as existing leases end, and workplaces explore new cloud print management solutions. As a result, there’s much interest in PaperCut Hive, which is a feasible replacement option for traditional, server-based solutions. As per 2024, security and sustainability will remain front of mind, joined by the uptake of Microsoft's new Windows Protected Print (WPP) mode. It's likely that many workplaces will switch to WPP without realising the impact, so plenty of education is required through 2025 to
additional customers new to PaperCut who want a print solution that’s easy to use, secure and helps them achieve their print-related sustainability goals. Although the economic outlook for 2025 isn’t perhaps quite as bright as we’d like, at least – right now – it’s reasonably stable. Irrespective of the economic backdrop though, in 2025 – as with last year – legal, regulatory and CSR obligations will require public and private sector organisations to invest in print solutions that address C-Level concerns about security, scalability, sustainability
Stuart Brookes
papercut.com
24
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