PREVIEW 2025
ensure a smooth transition. Elsewhere, the cumulative impact of AI will filter through the whole print device and document lifecycle. We expect it will help improve manufacturing efficiency, cut waste from the supply chain, improve device performance, automate routine tasks to provide better and quicker maintenance support for end users, optimise workflows and provide deeper insights into user analytics. Not all of those developments will run concurrently, so it could be a year or so before we see
users benefitting from AI touching every aspect of print. Notwithstanding any geopolitical shocks, we think that the business landscape in 2025 will be ‘steady’. We’re encouraged by promising predictions from IDC indicating that in 2025 60% of print infrastructure within mid-to- large organisations will be either fully or partially hosted in the cloud. This presents resellers with an opportunity to work with their customers in 2025 to prepare them for a cloud-based future.
Zoe Westwood , UK&I interim managing director, HP In 2025, businesses will continue to build resilience and adaptability in supply chain strategies, shifting from cost efficiency to risk management in response to economic and geopolitical uncertainties. Businesses will prioritise
AI and automation have all been critical enablers of new ways of working across the sector. AI is already enhancing print management, helping businesses reduce costs and streamline operations. Advanced document security features powered by AI, such as real-time threat detection and secure release printing, will also become more prevalent, addressing growing concerns around data privacy and cybersecurity in hybrid work environments. Moreover, the integration of AI into print hardware and software is enabling new levels of personalisation and convenience. For example, AI-driven tools in office printers can automatically adjust settings for different document types, delivering high-quality results without requiring manual intervention. This enhances productivity for employees and simplifies workflows, making technology an enabler rather than a barrier. Beyond printing, AI is shaping the wider tech landscape by enabling smarter collaboration and resource management. AI-powered tools are helping businesses automate repetitive tasks, improve device performance, and personalise workflows to individual employee needs. These innovations are creating workplaces that are more efficient, connected and tailored to the demands of modern employees.
agility, robustness and security to navigate evolving market conditions. In 2025, I suspect the demands from channel will have a stronger focus on localised production and reducing global supply chain dependencies. Sustainability will remain a core focus across the wider tech industry, as organisations adopt eco-friendly practices and technologies to meet rising customer expectations and regulatory requirements. In addition, automation and AI-driven solutions are poised to play an increasingly prominent role in helping businesses improve efficiency and grow creativity. For example, while the print industry is exploring innovations for fully automated production, other sectors are investing in AI-enhanced workflows, predictive analytics and process optimisation to drive productivity and future-readiness. This blend of sustainability, automation and resilience reflects an industry that is adapting rapidly to support its customers in overcoming challenges and taking on new opportunities in the year ahead.
Zoe Westwood
hp.com
CONTINUED
printinthechannel.co.uk
25
Powered by FlippingBook