Print in the Channel - issue #23

PREVIEW 2025

The demand for digital production inkjet printing is also on the rise. According to industry forecasts, the commercial cut- sheet inkjet press market is projected to grow at a compound annual growth rate of 5.3% from 2022 to 2030. There are substantial opportunities for

channel partners to cater to customers requiring cut-sheet production inkjet devices and high-volume print capabilities. By continuing to enhance the expert guidance they offer, partners can deepen customer relationships and capitalise on the growth potential in the market.

Andy Muskett , director, UK channel partners, Xerox At the beginning of this year, Xerox

satisfaction. The future of print will be powered by AI, not just as a tool but as the backbone of innovation. There are various other factors that will influence customers and the print channel in 2025. For instance, a strong sustainability strategy will become increasingly crucial, driven by the rising demand for ESG compliance. Companies that lead with genuine sustainability initiatives will gain market trust by offering eco-friendly products and pioneering real environmental impact. Print-centric partners must deeply understand their clients' evolving needs to remain competitive. Adopting a client-centric approach will be essential for staying relevant and delivering meaningful value. The shift towards digital transformation will continue as partners diversify their offerings. Integrating cutting-edge digital tools, cloud services and next-gen technologies will be imperative, not just to compete but to redefine the future of print. Embracing these innovations will elevate businesses from service providers to essential, forward-thinking partners in their clients’ growth journeys. We at Xerox are positive about the coming 12 months. We anticipate growth in specific sectors of the print market in 2025. The industry will continue to evolve, with demand expanding beyond traditional MPS to include additional offerings, such as AI-enabled MFDs and enhanced cloud solutions and software.

announced a new operating model and organisational structure to further its ‘reinvention’. Part of our reinvention is around strengthening the core business of print while we build on print as a vehicle to achieve revenue profit through expanding other services into the partner community that we serve today, as well as future types of partner communities. Further consolidation has occurred across manufacturers and partner organisations; this was to be expected. In terms of trends in the print channel, SMB customers are switching their focus. They want to do more with less, reducing devices, and moving from A3 to A4, from single-function to multifunction devices. We’re also seeing growth in the monochrome space, where customers want a mix of colour and mono A4 and A3 products. As digital transformation continues, customers are turning to cloud services, looking for support with hybrid working strategies, and placing increasing attention and dependency on partners who can deliver improvements in security, productivity and sustainability. Elsewhere this year, AI will play a transformative role, enabling businesses to achieve unmatched efficiency and customisation in print services. AI- powered analytics and automation will lead to more precise, tailored printing solutions, significantly improving client

Andy Muskett

www.xerox.co.uk

printinthechannel.co.uk

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