Print in the Channel - issue #23

EAGLE EYE – BI

Laminators

As the new year starts, we should all endeavour to keep our documents fresh, especially that long laundry list of new year’s resolutions. Enter the laminator: a great tool to have in the classroom or office, as it helps preserve pertinent information, providing protection against spills and smudges, and keeps documents from fading. Versatile and efficient, laminators add durability and polish to everything from study aids to office notices.

Analyst at Hand

At the end of 2024, the B2B analysts observed that top brands Fellowes and GBC have increased their stock level year- over-year for the same period in 2023, eking out more stock market share from their competitors in a market where overall stock levels saw a decrease in 2024. A guide trade price analysis further underscores the accessibility of laminators, with the majority of units positioned below the £100 price point. This affordability makes laminators an attractive option for individual and bulk procurement, particularly as back-to-school and back-to-office sales gain momentum. Laminators allow us to see a snapshot of a moment, and that is perfect for hanging on the wall. If you want dynamic, real-time information on what the channel is doing, please to speak to the BI team about our market intelligence solutions and reports. Our new year’s mission is to continue to provide insight and clarity to our partners, from the first day you sign up with us.

Top performing brands in the channel (by total searches) Laminators – Sep/Oct/Nov 2024

2.49%

5.94%

Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in more than 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon. Wickus Bester, B2B channel analyst S tock in the Channel

Brand

6.08%

Fellowes GBC Leitz Rexel Q-Connect

54.97%

30.52%

Top search terms Sep/Oct/Nov 2024

For more in depth analysis of laminators, please contact our BI team for detailed insights: BIteam@ stockinthechannel.com

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