RFID
Accurate growth
RFID labels are increasing in popularity in a range of sectors as customers across the supply chain want more accurate tracking, which is presenting opportunities for resellers.
While RFID labelling has been around for some years, it is only relatively recently that uptake has accelerated as customers in a wide range of sectors seek it to keep a more accurate track of goods and deliveries. Suchi Srinivasan, VP of DTE (Digital Transformation) at Beontag, notes that RFID- enabled labels have become increasingly critical. “The global RFID market is projected to be valued at more than $15 billion by 2032, demonstrating a robust annual growth rate of 9.9%, according to Allied Market Research,” she says. “In Europe, significant progress has been made with 35 countries now approving RFID usage in the 915-921 MHz frequency band, improving global compatibility and technical performance. This growth is driven by a growing number of brands, manufacturers and industries realising the potential of RFID technology to improve their supply chain, customer experience and business operations.” Deyon Antione, product marketing manager at Toshiba Tec, notes that the popularity of RFID labels is widening. “They are popular especially within retail as they’ve been around in retail for nearly 20 years for inventory management, but just-in-time inventory management and tracking has seen it grow across the whole supply chain, from manufacturing, warehousing, transport and logistics to the retail outlet,” he says. “With improved technologies and the cost of RFID enabled labels coming down we are now seeing RFID labels in automotive, pharmaceuticals, electronics, healthcare, smart environments and other areas.”
Changing demands With usage increasing, customers are looking for fast and reliable RFID encoding solutions, both labels and printers. Deyon says that with tags, customers are looking for improved range and data transfer speeds, advanced unified security features, integration with mobile data and IoT for improved functionality for a wider range of applications and improved longevity as some RFID enabled labels may have a long-term use or be subjected to harsh environments. “With printers, customers look for print resolution and print encoding speed, easy integration into IT infrastructure and systems, user friendly, durability, reliability, ease of setup, adjustable RFID antenna configurations to accommodate different label and RFID chip configurations, scalability and future proofing.” Suchi adds that customers have high expectations when it comes to performance and compliance. “They are looking for exceptional performance, high-speed reading capabilities with near 100% accuracy and seamless integration with their existing business intelligence systems,” she says. “On top of that, they prioritise UHF RFID tags that meet EPC Gen 2v2 standards. “But it doesn’t stop there – compliance and security are just as critical. Customers want robust data security and privacy protection, alongside a commitment to environmental sustainability. Meeting these demands is key to staying ahead in the market.”
Suchi Srinivasan VPE of DTE
beontag.com
“
Customers want robust data security and privacy protection, alongside a
commitment to environmental sustainability.
”
CONTINUED
48
Powered by FlippingBook