ORdigiNAL PROFILE
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Of course, the
transition to the cloud is changing a lot, and using instead of owning is changing the way customers look at using their budgets and make choices.
On top of trends The industry itself is changing, with digitalisation, cloud services and artificial intelligence opening new markets and channels and changing business models from owning to consuming. Over the next couple of years, Dennis believes there will be several other trends characterising the market. “On the business side, we expect a further consolidation among vendors and resellers,” he says. “On the products and solution side, it is undeniable that the quantity of documents on paper will continue to decrease, as the current and future generations do not print (much) anymore. For now, the fact that people don’t save paper documents anymore, but just print again when needed, may compensate for that partly. “The awareness of environment, the digitalisation and automation capabilities will further accelerate that transition.” But with that in mind, Dennis is optimistic about the future for ORdigiNAL Document Automation Solutions. “We are always on the move to keep our offering up to date, to give our partners the portfolio and tools to offer the best solutions to their end users,” he adds. “We do not add products without reason, new solutions always need to add value to our portfolio. Furthermore, we hope to grow as an organisation and further expand into more regions, offering more resellers and users our portfolio of products and services.”
vision to always have an alternative (in this case for Dr Connect) for our resellers and their end users, so it’s a great addition to our portfolio of workflow solutions.” Responding to change This shows how ORdigiNAL Document Automation Solutions is providing solutions for a constantly changing market and will continue to. While Dennis admits that it might be a cliché to say the answer is to be agile, he says it isn’t wrong. “The most important is staying in contact with our market, the users, resellers and vendors to understand requirements, developments, needs and challenges,” he says. “Of course, the transition to the cloud is changing a lot, and subscription instead of ownership is changing the way customers look at using their budgets and make choices. Flexibility in a fast-moving world is important. Transition is not a phase anymore; it is the only consistent factor.” Documents too are changing. “A document is not only a piece of paper anymore, it comes in very many different forms that require different ways to automate,” he says. “Documents are just a carrier of information, data, so processing that is relevant for any organisation. There will be more new developments, processes and standards, but documents, information and data processing will remain very relevant.”
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