GENUINE CONSUMABLES
“Buying cheap is false economy. Today’s squeezed margins and procurement budgets mean even those in the know are turning to compatibles as a painful necessity – keeping fingers crossed that devices tick-over and quality issues such as light prints, vertical lines, toner that rubs off do not surface. Compounded by toner dumping and differing stated yields, the end user is often sold short.” Reseller role This means that resellers have a role to play in promoting the benefits of genuine consumables to customers. “Print quality and reliability are key,” says Mark. “But equally important are safety, sustainability and security. Genuine supplies are rigorously reviewed by OEMs to ensure they fully comply to all regulatory requirements – usually at a minimum – and will be harmful to people or the environment. “Typically, safety data sheets for each individual SKU are posted to the manufacturers’ websites; this is something generic manufacturers never do. Unlike aftermarket brands, OEMs all offer collections programs to ensure that the collected supplies are either remanufactured or recycled in an environmentally responsible manner. “Lastly, genuine supplies offer the very best security. The proprietary chip is tightly controlled by the OEMs and users are assured that there’s nothing on the chip which could compromise their network security. With aftermarket alternatives there’s really no knowing.” Provenance and performance Steve adds that choosing genuine is about provenance and performance. “You wouldn’t put generic oil into a sports car as you wouldn’t get the best out of it,” he says. “Only Kyocera toner will provide the quality,
low running costs and reliability customers expect from our devices. Resellers could build this into sustainability-led sales and marketing initiatives highlighting the energy savings and ecological benefits of sticking to genuine.” Steve adds that Kyocera’s cartridges are 100% recyclable and are independently tested to output a specific number of pages, the volume expected to maintain low total cost of ownership. Again, this is not something that can be verified with generic consumables. In addition, OEMs such as Kyocera often have targeted ESG goals, and prioritise things like environmental conservation and workplace safety. Manufacturer schemes for consumables can help to mitigate costs too, Steve says. “Working towards a sustainable future is so intertwined in Kyocera philosophy that our schemes are focused on mitigating environmental costs,” he says. “Our Take Back Toner service enables customers to recycle used Kyocera cartridges via a free collection service where plastics and polymers are turned into recyclate for reuse in the manufacturing of new products. “In the UK our Carbon Neutral programme extends the CO2 offset to consumables for every product in our range. Registered customers receive a certificate of authentication but undermine that climate protection investment if they switch to compatibles.”
Steve Pearce group head of marketing Kyocera Document Solutions UK
kyoceradocument solutions.co.uk
“
Our Take
Back Toner service enables customers to recycle used Kyocera cartridges via a free collection service where plastics and polymers are turned into recyclate for reuse in the manufacturing of new products.
”
printinthechannel.co.uk
17
Powered by FlippingBook