Print in the Channel - issue #8


Sharp launches new range of A4 colour MFPs

Sharp has launched its new Business Workgroup A4 colour MFP series. With an emphasis on simplified connectivity, the new models, the MX-C528F and MX- C428F, offer speeds of up to 50ppm, as well as enhanced productivity and robust security, while helping businesses meet their environmental goals. The next generation A4 MFPs further extend Sharp’s eco-system of smart office devices and services to offer a seamless printing solution at a size that meets the needs of any business. Sharp’s new A4 MFPs offer businesses an unprecedented level of flexible connectivity. Cloud-based working features allow employees across different locations and time zones to collaborate with ease, while wireless LAN connectivity facilitates wireless usage without compromising businesses’ security policy. The range of mobile connectivity features ensures that anyone with a smart phone can easily connect and use Sharp MFPs when performing important tasks. In addition, advanced scanning technology enables faster digitisation, while modern functionalities help workgroups perform printing tasks with speed, ease and peace of mind. The new models feature industry leading security features to ensure data – printed and digital – is safe and secure. The integrated Trusted Platform Module provides a more secure experience for users by storing hard drive encryption keys on a separate piece of

hardware, other than where the data is stored, which adds more layers of protection. SSL Certificate Validation automatically checks that all third-party servers communicating with devices are safe, to prevent any unauthorised or malicious attempts to access information. MX-C528F and MX-C428F feature a simple user interface, which is common across all Sharp MFPs. The new capacitive touch screen allows for multi-touch, which is also convenient for the ‘Preview’ functionality. The buttonless tablet-like operational panel, the most common touch point on the MFP, also makes it easier for users to keep the MFP panel clean. Improving environmental credentials is becoming an increasing priority for many businesses. The MX-C528F and MX-C428F offer energy management features to reduce power consumption, while meeting environmental responsibilities and complying to European regulations. “At Sharp, we recognise that the modern workplace values productivity and simplified connectivity, it is committed to sustainability and is conscious of the threats to the increasing amount of data handled and processed on a daily basis,” said Ben Lake, senior product manager at Sharp Europe. “The shift to hybrid working patterns has created more consideration across every aspect of business, including the size of MFP or printer required, so A4 machines with a smaller footprint are growing in popularity.”

Ben Lake senior product manager

Sharp MX-C428F

TD SYNNEX named HPE UK&I distributor of the year again

TD SYNNEX has been named UK and Ireland Distributor of the Year 2023 by Hewlett Packard Enterprise for the second year in a row. The HPE Partner Awards recognise HPE partners that embody the company’s ‘Partnership-First’ value and their commitment to delivering better outcomes to shared customers, helping them unleash their growth potential. “This achievement is a result of the consistent and highly focused approach taken by the TD SYNNEX HPE team, both to driving growth for partners and supporting them on their journey towards Everything as a Service,” said Andrew Stuart, HPE

business unit director, UK, TD SYNNEX. “It demonstrates the power and effectiveness of our partnership. We are closely aligned with HPE’s strategy and priorities and we will continue to enable partners and help them accelerate their sales with HPE technologies.” The team had particularly good progress in enabling partners for HPE GreenLake, he noted. “We have been leading the way on HPE GreenLake and seen a real upswing in engagement and partner sales. We see really good prospects for the next 12 months with the entire HPE portfolio. We’ll be looking to bring more partners on board and enable them for the HPE GreenLake


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