NEWS
Lexmark launches connected retail solution
Lexmark has launched its new Lexmark Engagement Automation Platform (LEAP), designed transform customer interactions and drive sales with hyper-localised, automated social media posts. Today, driving foot traffic to local shops is crucial for maximising sales and establishing a strong customer base. To achieve this, shops are using technology solutions such as LEAP to automate personalised promotions. LEAP simplifies the automation of personalised promotions, ultimately boosting foot traffic and enhancing customer engagement, streamlining the process of scheduling geo-targeted sale ads, effectively connecting with customers through their loyalty program app and social media platforms and gathering valuable insights for data-driven decision-making. “LEAP is designed to automate personalised promotions, connect with customers across multiple channels, and provide advanced analytics and reporting capabilities,” said Arjan Paulussen, managing director Lexmark UK, Western Europe and English-speaking Africa. “LEAP allows retailers to simplify the promotion process and makes it easy to create and schedule targeted ads for each shop, ensuring maximum impact and relevancy.” Whether it’s an ad to reduce shrink (including food waste), a sale focused on an inventory imbalance, a new product
launch, or a special event, LEAP makes it easier to automate one-to-one promotions. Merchandisers and shop associates can trigger hyper-personalised sale posts and boost ads based on individual shop inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With its advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions. The LEAP platform supports retailers to acheive: l Engagement: To engage shoppers, centre promotions around customer buying patterns with an engagement automation platform that posts localised content — such as shop-specific offers, events and locally grown produce initiatives l Automation: Schedule and manage automatic localisation and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each shop or audience region l Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps and loyalty program applications.
Arjan Paulussen managing director,
UK, Western Europe & English-Speaking Africa
lexmark.com
Epson scanners secure DataMaster recognition Epson scanners have secured seven positions
“Compressing file sizes to reduce storage space has typically meant compromising on image quality,” said Edward Bilson, technical director, DataMaster Lab. “It’s a false economy and one many have come to regret when they discover their files are unusable. As we automate increasing volumes of our data workflows, image and character clarity will become more critical and the challenge will be to balance quality and storage cost. Thankfully there are solutions out there as our Top Ten list goes to show.” Chris Jones, Epson Europe, added: “Combined quality images and efficient file sizes has been something Epson has been delivering for years. We’re delighted that DataMaster has recognised these attributes within our scanners and the value they offer to businesses as they increasingly move towards automation.”
in a Top Ten list compiled by DataMaster Lab to identify the best performing scanners when it comes to combining high quality images with reduced file sizes. The international testing lab reviewed hundreds of products and tested them against numerous criteria. It compiled the Top Ten quality/file size list for scanners to support increased demand for products able to deliver against both requirements. The scanners featured were: Epson DS- 730N, DS-780N, DS-360W, DS-32000/DS- 30000, DS-790WN, ES-C380W and DS-C330. Ensuring high quality, readable images as well as reduced file sizes is becoming more important in increasingly digitalised workflows. Ensuring images and text can easily be read and accurately interpreted by software is becoming critical in many sectors.
Edward Bilson technical director
datamaster.fr
10
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