PRODUCT LAUNCH
HP launches new HP Color LaserJet Pro 3000 series
HP has launched its HP Color LaserJet Pro 3000 series of printers, which aim to bring enterprise colour quality printing to small- and medium-sized businesses with sharper colours and faster print speeds, but also reduced energy consumption.
For small- and medium-sized businesses (SMBs) in a wide range of sector, printing remains critical to their everyday functions. Indeed, with 80% of SMBs preferring to work with a mix of digital and printed materials, according to the results of international HP research from September 2023, impact and quality are vital. More importantly, colour inspires teams to create, enables conversation and helps make the business stand out to attract new and existing customers. HP appreciates this and, to cater for customers that require high performance in a small footprint, the company has launched its Color LaserJet 3000 series, the latest addition to its office print portfolio. The Color LaserJet 3000 series is the latest device powered by energy efficient TerraJet toner technology, enabling sharper colours
and fast print speeds for growing businesses. The printers were launched at the HP Amplify Partner Conference 2024, HP’s annual event, held in Las Vegas. The Color LaserJet 3000 series was just one of a range of products launched at the event, held in early March, which also included laptops and cameras designed for meeting rooms. “In the era of hybrid work, as businesses reimagine their workspaces, the demand for high-performance solutions in small and flexible offices is on the rise,” says Tuan Tran, president of imaging, printing and solutions at HP. “With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we deliver exceptional colour quality, professional speed, and energy efficiency in a compact design. By optimising printer manageability, we enable SMBs to
Tuan Tran president of imaging, printing and solutions
hp.com
HP LaserJet Pro 3300
22
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