LINERLESS LABEL PRINTERS
enable the printing of shorter orders or labels with less information on minimal paper, further promoting efficiency. “Star Micronics has recently introduced its mC-Label3 and TSP143IVSK printers, designed to print permanent and repositionable labels, food orders, delivery and takeaway labels. “The printers respond to the growing requirement for allergy and food labelling, clear delivery and takeaway customer order labels, particularly with linerless media. Low adhesive, repositionable labels can track an order through the entire preparation process from initial order to delivery, providing the potential for greater order accuracy and efficiency. “The ability to print different sized and types of labels from one easy-to-use device including variable length food and allergy labels, nutrition information as well as food delivery labels and bag seals from web-based apps or local services is essential.” Jay Kim, managing director, BIXOLON Europe GmbH, adds that the retail and hospitality industries are also increasingly looking at removable linerless labels. “POS linerless printers are being used for applications such as coffee shops or fast- food restaurants to improve order accuracy or in retail for applications such as click and collect,” he says. “As well as this, professional desktop linerless printer sales are also booming, and permanent linerless labelling demand is really taking off in industries such as transport and logistics for use in package labelling.” Reseller tips While there are opportunities to sell linerless label printers in many sectors, there are certain things that resellers should be emphasising in conversations with customers. “Resellers should market them on their ability to enable faster processing, waste reduction, reduced costs and improved compliance,” says Bob. “It’s also worth promoting the versatility of linerless as they can be used for a wide variety of applications and can be printed any length to allow for more comprehensive information to be included.” He adds that TSC Printronix has various printers that can support linerless labels, including the Alpha-30L 3-inch and Alpha-40L 4-inch mobile performance printers, Alpha-2R 2-inch performance mobile printer, DA Series performance desktop printers, TH Series desktop barcode printer and the MB240
Series linerless industrial printer. In addition, it is important to consult a linerless hardware and media expert, Bob says. “It can be challenging to find the right combination of a linerless printer and linerless label that function well together,” he says. “For example, if the adhesive on the label is too strong, the printer may not work with the material. If the adhesive is too weak, it may not stay attached to its intended package.” Deyon adds that resellers should highlight the environmental benefits of linerless labels. “These printers reduce waste and promote eco-friendly practices. Customers appreciate solutions that align with sustainability goals,” he says. Deyon adds that resellers should assure customers that linerless printers are compatible and work seamlessly with existing systems. “They can integrate into production lines, logistics operations and retail environments without major changes,” he says. “Also discuss the quality of linerless labels. They adhere well, resist fading and withstand environmental conditions. Customers appreciate labels that maintain readability over time. Emphasise that linerless labels meet industry standards and comply with regulations. “Also, customers value partners who provide training, guidance, troubleshooting and maintenance services.” Game changer Ged Cairns, head of specialist printing solutions at Brother UK, adds that resellers should highlight how linerless labels are a game-changer in helping businesses to reduce waste. “Traditional labels are typically backed with glassine, a smooth, glossy paper to make labels easier to handle and protect the adhesive from any contamination. The backing paper can’t be recycled and goes straight to landfill. Doing away with this helps firms boost their ESG credentials and given landfill costs are now around £100 a tonne in the UK, it’s a money-saver too. “The number of labels you can print from one roll also increases with linerless, as the thickness of the label is effectively halved without backing paper. This means that businesses can save between 40-50% in the space taken up in storage, and the yield from one roll rises too. So, users don’t need to replenish labels in devices as frequently, giving them more time to focus on the job at hand. “The same benefits apply in any sector where labelling is a daily task, not just
Mark Lloyd sales director
star-emea.com
As linerless media is available in a range of widths, it enables “
businesses to create labels
for any product type including larger labels for food deliveries to smaller, more compact beverage labels.
”
Jay Kim managing director
bixoloneu.com
CONTINUED
printinthechannel.co.uk
45
Powered by FlippingBook