PRODUCT REVIEW
BIXOLON BK5-31
CONTINUED
without causing delays during printing.
Designed for flexibility “This printer has been designed to be flexible and compatible to install and use across many kinds of kiosk scenarios,” says explains Jay Kim, managing director, Bixolon Europe GmbH. “It’s user-centred design offers customers a wide variety of media options and considers all the important requirements that an organisation needs to bear in mind when integrating these kinds of printers into their kiosks and self-service systems. This makes it the perfect solution for ticket and label printing within the transportation, hospitality and government sectors.” Competitive price point Jay adds that the BK5-31 has been priced competitively. “The key thing is that the BK5-31 open frame mechanism printer is not over engineered, which is reflected in the price point,” he says. “Aimed primarily at kiosk builders and system integrators, its compact size can be used for a number of configurations to even fit into sleek, modern kiosks.” He adds that, due to the nature of the product being an open frame kiosk printer, there are limitations when selling it with add- ons. “However, the BK5-31 can be bundled with screens, or payment devices which are used to build a complete kiosk system,” he says. “Plus, resellers can upsell with media which can be supplied on a regular basis.” “Compared to alternatives on the market, the BIXOLON BK5-31 is a cost-effective kiosk printing solution within its class.”
T&L Public Transportation Ticketing
Government Public Safety/Utilities Parking Management
Food & Hospitality Stadiums & Amusement Parks Self Service & Kiosk
TIPS FOR RESELLERS For resellers seeking to sell the BK5-31, there are a variety of features they should be highlighting to customers, according to Jay. “This product is primarily aimed at kiosk builders and systems integrators,” he notes. “The printer offers thicker media printing capabilities as it can print onto media such as receipt, ticket, label and wristbands of up to 0.20mm thick without the need to reconfigure between media changes. The only time when a possible reconfiguration is needed is if there are changes to do with the sensors such as black mark for labelling or the ability for continuous printing. “As a compact solution, the BK5-31 can easily integrate into different kiosk configurations with a large paper roll for unattended systems. “It is available with a number of optional extras which can be added onsite and there is a choice of four standard bezels.” But Jay notes that the LED presenter needs to be pre-ordered as a factory option. The BK5-31 is ideal for self-service kiosks, Jay adds. “The printer is highly versatile for retail transactions, hospitality ordering, parking, visitor labelling, reverse vending, self-service logistics and more.”
Jay Kim managing director
bixoloneu.com
Bixolon’s new BK5-31 has hit the market at an opportune time. The market for printer solutions that can print a range of different widths at the touch of a button is expanding, and this will provide competition for established products in the sector. The range of applications the printer has – from parking to self-service logistics to retail – means it will appeal to businesses in a wide range of sectors, making it a good addition to resellers’ ranges. The BX5-31’s competitive price point should also help to make it a good seller too – for many businesses in retail, logistics and other sectors margins are still tight, so price is a major consideration.
EDITOR’S VIEW
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