Print in the Channel - issue #15

EPSON AM-C400 & AM-C550

PRODUCT LAUNCH

CONTINUED

ensuring that the printers are engineered to consume minimal energy. “In addition, to facilitate our resellers in understanding the benefits of our technology and effectively communicating them to potential customers, we provide access to our Optimisation Tool. This tool calculates the energy savings offered by our heat- free products compared to equivalent laser models based on their declared TEC values. Subsequently, it converts these savings into a monetary value, considering the local KW/h cost, to provide full visibility into the impact on the total cost of ownership.” Compact size The printers also have a reduced footprint compared to other A4 printers, which brings benefits resellers can flag to customers. “The AM-C series features an innovative C-paper path design (as opposed to a S-paper path), which offers footprints among the smallest in its class and the compact size helps end users to save valuable office space,” explains Jose. “This together with the additional flexibility provided by the optional Wi-Fi, means there are no limitations on where in the office these units can be placed. Besides the compact design, the C-paper path also provides additional benefits, such as front loading of the consumables and one single access point to clear all paper jams.” Reseller tips “Resellers should be putting an emphasis on the environmental benefits

with all third-party software solutions.

Wide range of customers Jose Sanandres, product manager for office printing, Epson Europe, says the printers are aimed at a wide range of customers. “The new WorkForce Enterprise AM-C400 and AM-C550 MFPs cater to diverse printing requirements, ideal for users in general office settings seeking both A4 and A3 functionality while maintaining seamless productivity. Additionally, they are well-suited for home office or small office environments, particularly in bustling customer- facing spaces or where space is limited. Offering both reliability and productivity, these high-end devices are tailored to meet the demands of busy settings and are suitable for anyone looking to produce large A4 print- jobs in a limited amount of time. “These models are designed to coexist with our AM-C A3 range to create an ecosystem of A4/A3 AM-C models with a seamless user experience based on the same user

Sustainability is always at

the forefront of new innovations at Epson, and so a crucial requirement in the development stage was ensuring that the printers are engineered to consume minimal energy.

interface, shared solutions and similar levels of productivity.”

of the AM-C A4 range, specifically the heat-free

technology and low energy consumption. Alongside this, they ought to promote the high productivity of the models such as their high printing and scanning speeds and first page out time.

Sustainability As mentioned, the new printers use heat-free inkjet technology, which has the advantages of significant

reductions on energy consumption and CO2

“Finally, it’s also worth mentioning their sleek,

emissions. “What’s more, these printers produce significantly less heat than traditional laser printers and so as an added bonus, businesses can benefit from savings on air conditioning costs,” says Jose. “Sustainability is always at the forefront of new innovations at Epson, and so a crucial requirement in the development stage was

compact design and ability to seamlessly integrate with the AM-C A3 models.” The new AM-C400 and AM- C550 printers will be officially released on May 1. Once the products have been released, the price of the models will be shared exclusively with Epson’s MPS partners, Jose says.

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