EPSON
Small changes can make a big difference Saving electricity through small, everyday adjustments can amount to big, meaningful change.
Of course, every year, unfortunately, we see wildfires, floods and famine in different parts of the world. Sustainability and the wider environmental topic are much further to the forefront of people's minds now. That's transitioned into organisations as well that want to be more environmentally conscious, not necessarily because of corporate objectives or sustainability targets, but they genuinely believe being more sustainable is the right thing to do. A lot of businesses think that now, and that very much lends itself to our proposition. “Epson has been working for a long time towards greater sustainability. We have pledged to reduce the total emissions of our products and services by 2030 in line with the 1.5°C scenario. We will achieve this through reducing the environmental impacts of our products and services, and in our supply chains” says Nick. Longer warranties Of course, offering a longer warranty than other providers in the market, and trying to keep printers in the field for longer, plays into this, although it may seem counterintuitive for a manufacturer and its partners, who usually want to sell customers more products. But, as Nick notes, by offering that extended warranty, it can encourage more customers to buy Epson printers in the first place. “It's also to do with the circular economy,” he adds. “Instead of purchase, use and throw away, customers are also looking to recycle and then repurchase. Our strategy is clear: we want our consumers to use, use and reuse our technology because of the robustness of it. That delivers extra value, not just to our end users, but to our channel partners as well,
because they can offer something unique in the marketplace. That's built into our business model and strategy moving forward.” Optimising savings This also plays into Epson’s value offering, and this is something that Nick worked on in his previous role at the company. Along with his team, he led the application of Epson’s Optimisation Tool in the UK and Ireland, which allows resellers to calculate the savings in energy, consumables, time and cost when their customers convert to heat-free inkjet from laser printing. “It allows channel partners to engage with customers and deliver tangible financial benefits,” he says. “For example, if an organisation currently has 20 laser printers, we'll compare that to 20 Epson heat-free printers, and it will show the fewer number of consumable changes that the end user has to make over that period, and in a monetary value the energy savings that will be made because the device is much more energy efficient. It will also show CO₂ savings, and break all of that down and show customers how much money they could save. “That's been really powerful for us because it's been able to demonstrate very clearly the value of the technology.” Growing market Demonstrating value is key for resellers as the market is competitive, even if it is growing again and getting back to pre-COVID levels. “When COVID hit, the industry saw a dramatic reduction instantly in printing volumes because everybody worked from home. Those printing volumes have returned since, but the way that people print now is different,”
“
Our strategy is clear: we want our consumers to use, use and reuse our technology because of the robustness of it. That delivers extra value, not just to our end users, but to our channel partners as well, because they can offer something
unique in the marketplace.
”
CONTINUED
printinthechannel.co.uk
23
Powered by FlippingBook