Print in the Channel - issue #15

TRACKING & LABELLING

The Significance of Asset Tracking and Labelling Solutions: A Leap from Traditional Office Print Technology In the vast landscape of business operations, efficiency and accuracy are paramount. The rise of asset tracking and labelling solutions has revolutionised the way businesses manage their resources, offering substantial advantages over traditional office print technology.

Asset tracking solutions allow businesses to monitor their physical assets and manage their lifecycle, from acquisition to maintenance, usage, and disposal. This technology uses barcodes, Radio Frequency Identification (RFID) tags, Global Positioning System (GPS), or Internet of Things (IoT) sensors to track assets in real-time. The primary goal is to streamline operations, reduce costs, and maximise asset utilisation Unlike traditional office print technology that generally provides hard-copy documentation, modern asset tracking solutions offer digitised, easily accessible, and up-to-date information. This means that businesses can keep an accurate inventory, reduce lost or misplaced assets, and even automate maintenance schedules. On the other hand, labelling solutions add another layer of efficiency to asset management. They go beyond the simple labels generated by traditional office printers, offering detailed and customisable information such as barcodes, Quick-Response (QR) codes, or RFID tags. These advanced labels can hold a wealth of data, including the asset's history, location, maintenance schedule, and more. Such technology will become invaluable in the coming years as the European Unions’ Green Deal and one of its core tools, the Digital Product Passport (DPP) comes onstream from 2027. This technology streamlines the data collection process and mitigates the chance of human error associated with manual labelling or pen and paper. Furthermore, these labels can be scanned using mobile devices, making the data readily available whenever needed. Comparatively, traditional office print

technology often falls short in the face of these innovative solutions. While office printers can produce physical labels and documents, they lack the ability to track assets in real-time, automate data collection, or offer detailed, customisable labels. Therefore, the shift towards asset tracking and labelling solutions is not just a technological upgrade; it's a strategic move towards efficiency, accuracy, and cost-saving. By adopting these solutions, businesses can optimise their operations, make informed decisions, and ultimately, drive growth and profitability. A printer for every occasion In today's dynamic business environment, the need for a printer that can adapt to a variety of tasks and work in different settings is paramount. Zebra Printers and Supplies stand out as the ultimate solution for organisations across a broad spectrum of industries, including, but not limited to, manufacturing, retail & hospitality, transport & logistics, government, healthcare, and education. Manufacturing is a sector where precision, durability, and efficiency hold the essence of smooth operations. In this arena, Zebra's industrial printers and print engines shine by producing high-quality, durable labels that can withstand harsh conditions. From product identification to shipping, these printers ensure a seamless production flow and accurate traceability of items, integrating with modern automation and production lines. Whether you're dealing with heavy machinery or delicate components, Zebra printers offer the reliability you need to maintain high standards of quality and safety.

Rich Barfield EMEA Product Marketing Manager, ATS Division Zebra Technologies

zebra.com

Modern asset tracking solutions offer digitised, easily accessible, and up-to-date information. “ ”

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