SECURE LABEL PRINTING
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and password can be used to protect more than 150 printer settings from unauthorised changes. “Printer Setup Utilities also enhances device useability, enabling users to configure quickly and easily select Zebra industrial, mobile and desktop printers. Integral to this application, is the Security Assessment Wizard, which is used from a smart device to uncover security vulnerabilities and compare printer settings against security best practices and easily make changes based on your conditions to increase protection.” In addition, there is Printer Profile Manager Enterprise, Zebra’s remote printer management solution, enabling customers to easily manage all networked Zebra Print DNA printers from anywhere, at any time, no matter where they are in the world. “Automated Wi-Fi Certificate Management enables users to automatically renew wireless security certificates on each printer, helping to eliminate errors and reduce time by scheduling certificate updates that applies unique, signed certificates to each printer,” adds Elaine. Opportunities for resellers With demand for secure labels continuing to grow and showing signs of accelerating, it means there are plenty of opportunities for resellers to get involved with the market and sell the myriad printers and labels required by businesses. For those resellers that are already involved in it, conversations with customers should emphasise its advantages, such as how it can be a great way to help protect a businesses’ brand reputation, manage quality control and, in some cases, protect the health of the end user, says Ged Cairns, head of the Auto ID Business Unit at Brother UK.
“Secure labelling technology like RFID can greatly improve the traceability of an asset through its embedded data chip, ensuring the authenticity of a product and reducing the potential for counterfeits to enter the market. In physical stores, it can benefit workflow by removing the need to manually scan a barcode, saving staff and customers’ time,” he says. “These benefits are driving strong demand, and manufacturers should be looking for ways to implement a secure labelling method to back this up. There are plenty of options available to use depending on the asset in need of protection. “Label printing devices, such as Brother’s TD4650TNWBR and TD4750TNWBR models, come equipped with RFID capabilities, creating more access for businesses of any size to use this labelling technology for their assets. “And because customers have different needs depending on the level of protection required for an asset, as well as budget available, there’s no one-size-fits-all when it comes to secure label printing. That means resellers need to ensure they can offer a wide range of options, to suit a wide range of demands.” Jay adds that resellers should consider a bundled solution, which includes the printer, label media, readers and beacons. “Ideally, all hardware should come from one solution provider, which has been tried and tested for compatibility,” he says. “With many different software providers making labelling and encoding software, it’s not essential to have this element as part of the bundle. However, it is always advantageous to have ideas of compatible software options if the customer were to ask.” There are plenty of opportunities for resellers to get involved in a growing market. With few barriers to entry, plenty of support available from manufacturers and a market that is not yet saturated – in terms of demand or sellers – resellers that act now can ensure it adds positively to their bottom line.
Ged Cairns head of Auto ID Business Unit
brother.co.uk
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Because customers have different needs depending on the level of protection required for an asset, as well as budget available, there’s no one- size-fits-all when it comes to secure label printing.
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