REVIEW
Andy Muskett , director UK channel partners, Xerox At the beginning of this year, Xerox
to achieve unprecedented efficiency and customisation in their print services. AI-driven analytics and automation will allow for more precise and personalised printing solutions, enhancing overall client satisfaction. Cloud services and digital transformation are also now not just for SBM/hybrid work customers, we’re seeing their importance in the graphic arts/communications and production environments where specialised resources are becoming harder to get access to, driving the need for workflow automation and simplification; it’s no longer just about the hardware. Print-centric partners have had to prioritise a deep understanding of their clients' evolving needs. A client-centric approach was key to maintaining relevance and delivering value in a competitive market. In 2025, print will continue to evolve, and demand for additional services will grow
announced a new operating model and organisational structure to further its ‘reinvention’. Part of our reinvention really is around strengthening the core business of print, while we build on print as a vehicle to achieve revenue profit through the expansion of other services into the partner community that we serve today, and future different types of partner communities as well. In terms of trends, SMB customers have been switching their focus – looking to do more with less, reducing devices and moving from A3 to A4, from single-function to multifunction devices. We’re also seeing growth in the monochrome space where customers want that mix of colour and mono A4 and A3 products. With digital transformation continuing, customers are turning to cloud services, looking for support with hybrid working strategies and placing increasing attention and dependency on partners who can deliver improvements on security, productivity and sustainability. Not forgetting AI, which has come to the forefront of digital transformation this year. Xerox this year launched the first AI- enabled multi-function device. AI will further revolutionise the industry, enabling businesses
Andy Muskett director UK channel partners
www.xerox.co.uk
beyond traditional MPS. The trajectory towards digital transformation will see
partners continue to diversify their offerings. Integrating digital tools, cloud-based solutions and innovative technologies will be essential for staying ahead in the print market in 2025. Embracing these changes will not only meet but exceed client expectations, ensuring sustained growth and success.
Gary Organ , head of device technology sales (office) UK, Fujifilm 2024 has been a year of exciting growth for Fujifilm. We successfully entered the UK and European markets, and our recent Apeos launch event generated significant buzz. We unveiled our new colour progressed significantly, and we’ve seen strong interest in integrating our technology with leading third-party print management software. The Fujifilm Apeos range is an open
platform, compatible with top cloud print software solutions and featuring an SDK for further app development. There have been challenges this year too. Our primary challenge this year was establishing our presence in the UK market and building our operations from the ground up. We’ve successfully achieved this by assembling a dedicated channel team that is actively selling and recruiting new partners. While digital transformation will undoubtedly continue, I believe sustainability and security will remain paramount for businesses. Our recently expanded Apeos range, with its market-leading features, is designed to comprehensively address customer challenges in both crucial areas.
range, a SDK platform, and our Circular Manufacturing Centre facility. We also announced further developments to our product range, which are set to launch in early 2025. In terms of key trends this year from customers, we’ve seen a strong focus on security, sustainability and the integration of AI. Fortunately, our new Fujifilm Apeos range is well-equipped to meet these demands. With advanced technology and streamlined processes, we’re supporting our partners and their customers to address these important areas. Technological advancements continue to shape our industry. Cloud technology has
Gary Organ head of device technology UK
www.fujifilm.com/uk/eu
CONTINUED
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