FUJIFILM
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Agility Another advantage that Fujifilm has is that it has a small team in the UK currently as it builds up, meaning that they don’t have the volume of overheads that competitors can do. It also means Fujifilm can be agile in its strategies and responsive to market demands, as it doesn’t have the large corporate structures that others may do. “As we are the newcomers, we can think differently, such as with embedding sustainability into our proposition from the start,” says Hiro. “It is a mature market in the UK, and it is aggressive with plenty of competition, but we can provide a difference.” Indeed, it must be a complete package for Fujifilm to achieve its goals in the UK. It isn’t just about providing excellent products; price, service and sustainability must be part of the package. “We have a clear story to tell the partner community as well as to the end customers,” says Hiro. “It is all about sustainability, security, quality, efficiency and utilising a software portfolio to help achieve this. That's the story, which partners can tell the end customers when they are selling to them.” Looking ahead For 2025, Hiro says there are plans to expand Fujifilm’s European business, as well as growing in the countries that it has already launched in, including the UK. Hiro says the plan is for gradual expansion – not wanting to
channel too, with reseller partners going out to customers and talking about the Fujifilm brand. A dedicated partner programme will also be coming soon to assist with this.
Fujifilm opened its circular manufacturing centre in the Netherlands in May.... It's already started to develop and make a difference. “ ”
Sustainability credentials One of Fujifilm’s strengths is its sustainability credentials. “This initiative has come from the top level of management level, of course,” says Hiro. “Sustainability is a passport to enter new countries now. Without this passport of sustainable products and production methods, along with recycling products and using sustainable elements, there's no chance to enter new countries. It’s in the DNA of Fujifilm to have this approach. We can exactly show what our difference is in terms of sustainability through our use of technology and our production systems.” Hiro adds that Fujifilm opened its circular manufacturing centre in the Netherlands in May. “It’s already started to develop and make a difference,” he says.
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