FUJIFILM
go too far, too fast. This caution is understandable, as the print market faces issues in the UK – although as Hiro notes, many issues, such as declining print volumes, are common around the world. However, Hiro believes that the quality of print provided by the Apeos range, combined with its security and sustainability credentials, will ensure that Fujifilm will make meaningful inroads into the UK market. “Every market is difficult, whether it's Europe, Asia Pacific or the United States, but there are good reasons why we have a 25% market share in the APAC market. We have a strong proposition with our products,” he says. Looking towards 2025, Hiro says he doesn’t expect print volumes to rise in the UK, but there will nevertheless be opportunities in the sector. “More employees are coming back to the office now, so we could recover some volume there,” he says. “But many people will continue to work from home. This means we need to think about the flexibility of the devices to cope with peaks and troughs in work. This is a challenge but also an opportunity for us to think differently. “In other major Western European countries, the situation is almost the same as in the UK. But, for example, in Italy, their working style is more different because more smaller companies exist in Italy, and they still tend to go to the office and the print volume or the value against the print is higher than in the UK, for example.”
Key features of the Apeos series The Apeos series of MFPs was launched earlier this year and has been designed to appeal to a wide range of customers with its work from anywhere capabilities, high level of security and sustainability credentials. Key features include: Quality l Class leading print resolution of 1200x2400dpi l IReCT, digital image adjustment technology, minimises colour mis- registration l Versatile media handling capabilities with speed ranging from 20-70 pages per minute. Security l BLI Security validation (Keypoint Intelligence) l Unauthorised user protection l Robust data protection l Protection against unauthorised access. Usability/reliability l Accelerated operations with no wait time l Flexibility in office layout l Seamless connectivity with mobile devices l Easy navigation with simple UI and Attention Light Sustainability l Adopted IH fusing technologies that reduce energy consumption l Equipped the LED printhead that enables energy saving design l Developed Super EA-Eco toner that contribute to reduce power consumption achieved low- temperature fusing. Supports digital transformation l Work from anywhere/hybrid working capability l Seamless integration promoting cloud connectivity l Print with printing solution regardless time and location l Advanced scanning functions supports digitalisation process with features including searchable OCR, automatic orientation of scanned page to upright position and correcting the skewed page or removing blank pages.
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But many people will continue to work from home. This means we need to think about the flexibility of the devices to cope with peaks and troughs in work. This is a challenge but also
an opportunity for us to think differently.
”
Apeos C4030 series
printinthechannel.co.uk
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