FUJIFILM UK LAUNCH
New name, decades of experience Fujifilm has recently launched a range of office printers in the UK. But while the name might be new to the UK, the company has decades of experience in manufacturing printers behind it – and Fujifilm is now looking to channel partners to help spread this message.
The partnership lasted until 2019 when Fujifilm acquired Xerox’s stake in Fuji Xerox. In 2020, Fujifilm announced it would not renew its technology agreement with Xerox, effectively ending the joint venture. In the following April, Fuji Xerox rebranded as Fujifilm Business Innovation. Now, the company is expanding into Europe with the Apeos range. “A key strength is this isn’t something that’s just suddenly happened,” says Hiro. “Fujifilm is an established player in the market evolving expanding its reach and they’re ahead of all the competition.” Apeos Gary Organ, head of device technology sales UK at Fujifilm, adds that the name – it is Latin for open office system – is apposite as it is descriptive of the company’s approach to sales. “We have technology that will allow us to embed other applications and be very open to the market, perhaps more so than other vendors,” he says. “The logo that sits next to the Apeos brand is to represent a bridge, which represents a bridge to the goal for us and for our partners. And showing us the way to the shared goal. Those things combined is about us assisting and supporting our customers and partners towards their goal, being that trusted advisor and having an open approach in doing that.” Gary adds there are three key highlights to the Apeos range. The first is reliability. “We’ve got market leading technology, which has been proven over a significant period of time,” he says. They also have an intuitive user interface. “It’s a user-friendly interface and operation, which is consistent across the entire platform. They’re responsive and operate quickly, which makes them really easy to use.” Sustainability is also an important consideration, he adds. “It’s got smart power saving, low temperature toner technology,
April saw the entry of a new name into the UK office printer market – Fujifilm. The Japanese company – more famous here for its camera film – has launched its Apeos series of multifunction office printers (MFPs) in Europe for the first time. The UK launch is part of a wider introduction into Western European markets, including Italy – where the range also launched in April – France and Spain over the coming months. Fujifilm Business Innovation is the number one supplier of A3 MFPs in the Asia Pacific region, with Fujifilm technology powering millions of office printers across the globe. But none of these devices had been available under the Fujifilm brand except in the Asia Pacific region until now. The Apeos series is built on Fujifilm’s decades of print and imaging expertise, and designed for the modern workplace, including remote/mobile printing capabilities, superior security features and exceptional sustainability credentials. Apeos has also been designed to support digital transformation (see box out). Long history While Fujifilm is a new name to the UK printer market, as Hiro Matsui, Fujifilm Europe manager explains, in other parts of the world it is a long-established and well-respected name in printer manufacturing. “We have more than 60 years of history in printers,” he says. “While we’re newcomers to the UK, we’re not newcomers in other ways; we’ve got a long heritage in developing this technology.” Fujifilm’s history goes back to 1962, when a joint venture between Fujifoto Film and Rank Xerox established Fuji Xerox. Using Xerox’s position as a leader in the copier market, it enabled the company to establish a foothold in the office printer market in the Asia-Pacific region.
Hiro Matsui Fujifilm UK manager
www.fujifilm.com/uk/eu
“
While we're newcomers to the UK, we're not newcomers in other ways; we've got a long heritage in developing this technology.
”
14
Powered by FlippingBook