FUJIFILM UK LAUNCH
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Get involved Hiro adds that Fujifilm are looking for partners and encourages businesses in the channel to reach out to them – although they are looking for those that fulfil certain criteria. “In the initial phase, we are looking for traditional partners with service capability because we don’t have the direct service capability ourselves,” he says. “That’s key because we’re trying to avoid potential partners talking to us and being disappointed. We’ve got some initial conversations for the coming weeks and months; our ambition is to have a significant pipeline of partners.” Gary adds that, speaking from his years of experience in the channel, if you create a business model that gives the partners the capability to have self-sufficiency, they can commercialise that self-sufficiency. “They can add their USP around their local understanding of the area, and their capability to do local delivery of technology and servicing with the support of a global brand,” he says. Key messages Gary and Hiro are both enthusiastic about the potential for Fujifilm, and its partners in the channel, to grow and make major inroads into the UK market. They believe that with the technology they provide – backed up by the company’s 60 years of heritage in the sector – customers will be willing to buy their products and buy into their ethos. “The key thing is to get that message out to partners and end users as there will be some out there that are not familiar with Fujifilm and its heritage and being the number one brand in Asia Pacific,” says Hiro. “They’re the key messages for us that we need to promote. Because once customers understand that, it’s a lot easier for to take the leap of faith, as it will feel like a company that they’ve always known, perhaps just under a different banner. “Fujifilm is a global brand with the ability to expand our reach further than Asia Pacific. We’ve already done that in Mexico, South Africa and India with great success and now we’re expanding into Europe. “Japanese companies always intend to have long-term relationships with their partners, and we want to being that commitment to the UK.”
KEY FEATURES
Quality l Class leading print resolution of 1200x2400dpi l IReCT, digital image adjustment technology, minimises colour mis- registration l Versatile media handling capabilities with speed ranging from 20-70 pages per minute. Security l BLI Security validation (Keypoint Intelligence) l Unauthorised user protection l Robust data protection l Protection against unauthorised access. Usability/reliability l Accelerated operations with no wait time l Flexibility in office layout l Seamless connectivity with mobile devices l Easy navigation with simple UI and Attention Light Sustainability l Adopted IH fusing technologies that reduce energy consumption l Equipped the LED printhead that enables energy saving design l Developed Super EA-Eco toner that contribute to reduce power consumption achieved low-temperature fusing. Supports digital transformation l Work from anywhere/hybrid working capability l Seamless integration promoting cloud connectivity l Print with printing solution regardless time and location l Advanced scanning functions supports digitalisation process with features including searchable OCR, automatic orientation of scanned page to upright position and correcting the skewed page or removing blank pages.
If you create a business model that gives the partners the capability to have self-sufficiency, they can commercialise that self-sufficiency. “ ”
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