DIGITAL TRANSFORMATION
– space. “Space is often at a premium for small businesses,” he says. “They’re typically operating out of small or home offices, which makes having a device that can print, scan and copy invaluable. “We recently refreshed our entire portfolio of laser models, which includes our MFP, to make them quieter, more compact and better optimised for firms’ changing needs. Crucially, these devices are equipped with office-grade specs, which means customers don’t need to sacrifice on quality and our resellers have a wider range of options to support small businesses in enhancing their tech set-ups. “MFPs, combining print and scan, are essential for firms on their digitalisation journey. Print remains a daily necessity for many businesses, but managing libraries of physical files presents a significant time drain. “Scanning boosts productivity and Brother Web Connect quickly provides the capability to send or store scanned files directly to email, to SharePoint and other popular cloud services, making them easily accessible, particularly for staff working remotely. “Business operations and remote working set-ups are continually evolving, and this presents a significant opportunity for print partners. As a vendor, we’re constantly working to create new tech, to meet changing demand and ultimately support businesses on their digitalisation journeys.” Reseller tips Support is something that many SMBs need, and resellers should be there to provide it as trusted experts. And they can do that by
partnering with manufacturers, according to Khalid. “Resellers can help businesses navigate digital transformation and its challenges by focusing on building strong relationships with manufacturers to work collaboratively to provide a holistic end-to-end service, centred on offering expert advice to match customers with the right technology that meets their needs,” he says. “When it comes to MFPs, resellers must be able to advise customers on their benefits, especially when it comes to productivity, security and connectivity. For example, with Canon as a provider, resellers would need to familiarise themselves with our uniFLOW Online software that complements our range of MFPs, leveraging cloud-based printing and zero-trust architecture to support a secure and agile working environment. “Digital transformation is a key driver for growth as businesses adopt more flexible working models. In the constantly evolving technology landscape, a business’ greatest asset can be a strong partnership with a trusted provider. Manufacturers and resellers in the sector now have an opportunity to look beyond the technology to provide customers with on-the-ground support to help them navigate their digital transformation journeys.” Close relationships Resellers can also help SMBs are overcome the perceived barriers to digital transformation and to understand how printers can help with this – but close relationships with customers is vital for this. “The first step resellers must take is
Khalid Aziz marketing director, B2B
canon.co.uk
In the constantly evolving technology landscape, a business’ greatest asset can be a strong partnership with a trusted provider. “ ”
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