Print in the Channel - issue #16

CLOUD-BASED LABELLING

Customer engagement is shifting online, necessitating resellers to adopt

The cloud ensures precision By integrating with a single source of truth and product data, the cloud ensures precision and mitigates the risk of mislabelling. This integration guarantees that labelling information remains consistent and up to date across all channels, reducing errors and enhancing overall accuracy in product labelling processes, which can save an organisation money, brand reputation and valuable resources. When looking to cooperate better with multiple sites or facilitate remote collaboration, businesses can benefit from a centralised cloud-based modern labelling solution, which allows users from any geography to instantly access accurate, compliant and up-to-date labelling content without needing to design new templates, saving partners valuable time and costs. Less need for large IT teams Cloud-based labelling solutions do not necessitate a substantial IT team or an unlimited budget. They offer automatic software updates and enable collaborative design, management, and printing. Moreover, they provide valuable insights, allowing trusted partners to monitor customers' supplies and usage for business growth. Importantly, these activities can occur independently of the traditional

IT department.

more virtual collaborative tools for

The future lies in the cloud The pandemic transformed how resellers approach their sales and labelling strategies. Prior to the pandemic, most resellers in the labelling sector relied heavily on a face- to-face business approach for selling and supporting their labelling solutions. However, customer engagement is shifting online, necessitating resellers to adopt more virtual collaborative tools for meetings, pilots and demonstrations. Resellers now have the opportunity to manage the entire process remotely and securely, and this includes live demos, label template design and testing, solution deployment, label printing and inventory management. Access to

meetings, pilots, and demonstrations.

collaborative cloud tools is essential for this to happen seamlessly. Cloud-based solutions offer an attractive avenue for organisations seeking to fortify their operations, with benefits

including lower upfront costs, ease of access, and scalability. Channel partners stand at the forefront of this digital transformation, offering their customers the opportunity to transition to a modern, powerful and reliable labelling platform.

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