NEWS
Brother International Europe and Cool Earth celebrate 15-year partnership
Brother International Europe is celebrating 15 years since first joining forces with rainforest conservation charity Cool Earth, becoming their longest-serving commercial partner. Since the partnership began in 2009, Brother has been supporting seven communities across the Amazon and New Guinea forest, protecting 32 million trees across 78,000 hectares, which store more than 50 million tonnes of carbon and are crucial in combatting climate change. As a result, this has enabled communities to flourish and helped Cool Earth protect some of the world’s most endangered plants and wildlife. “We are proud to have worked with Cool Earth for such a long time,” said Hisashi Ota, managing director of Brother International Europe. “Our ‘At your side’ vision is always to provide our customers with exceptional products and service, whilst also doing what we can to limit our impact on the planet, and through Cool Earth we are able to support vital work being conducted across the globe.” Some of the activities have included improving water, sanitation and hygiene access for more than 2,500 people in Papua New Guinea, and the launch of Cool Earth's
Rainforest Lab in Peru providing access to Wi-Fi, technology and mapping tools so communities can protect their territories from threats. “We are immensely proud of the achievements we have made working with Brother Europe, which not only support the conservation of the rainforest but also provide social and economic impacts, ranging from sustaining livelihoods to providing income and food security for Indigenous communities,” said Matthew Owen, director of Cool Earth. An initiative that supports this partnership is the return of used Brother ink and toner cartridges – one of Europe’s largest and most successful remanufacturing programmes. Customers are asked to return their used cartridges free of charge, and Brother remanufactures or recycles 100% of all cartridges sent back and has done since 2013, with nothing going to landfill. “Without the added support of our customers, this partnership would not have been so successful, so we also want to extend a huge thank you to them,” said Hisashi. “To date, we have remanufactured over 40 million toner cartridges, saving 1,500 tonnes of plastic waste from ending up in landfill every year. An achievement we are all incredibly proud of.”
Hisashi Ota managing director Brother International Europe
brother.co.uk
Cloud print services adoption accelerates but security concerns remain
The rate at which organisations are adopting cloud print services has surged over the past year, with 69% of respondents now using a cloud print management solution, up from 55% in 2023, according to Quocirca’s Cloud Print Services 2024 Landscape 2024 study. However, the study also shows that businesses are not fully committed to a cloud-only print environment, with print server
print will be fully managed in the cloud by 2026 l Despite the cloud transition, 58% of organisations plan to install more print servers in the coming year. This figure rises to 68% of those operating a multivendor fleet l Data protection concerns are the top barrier to cloud print adoption (cited by 32%), followed by functionality (25%) and cost (24%). “Right now there is a paradox in the cloud print environment,” said Louella Fernandes, CEO, Quocirca. “Despite accelerating adoption, we are also seeing more print servers being deployed and continuing concerns about security. It seems that
deployment continuing to increase. Key findings from the study include:
l 74% of respondents are taking a hybrid approach to print management using a mix of on-premise and cloud l Only 4% currently manage their print environment fully in the cloud; 16% believe
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