INTERVIEW – JARLTECH
Bold steps It has been a transformative year for Jarltech, with a restructured business model improving customer experiences, helping the business to capitalise on demand for certain products in the advanced data capture and point of sale solutions sectors.
As demand for point-of-sale (PoS) and auto-ID hardware continues to grow in a range of industries with businesses looking for solutions to provide more functionality than they ever have before, it is a key time for distributors that serve the sector. One such distributor is Jarltech, an established name with a diverse range of products from well-known brands such as Zebra, Samsung and Datalogic in its inventory. The company, aware of the opportunities that increased demand provides, has taken bold steps to ensure that it remains at the forefront of the sector and can provide customers with what they need. Peter Holland, regional sales manager Northern Europe at Jarltech, explains that 2024 has been a transformative year for the company. “Jarltech has restructured its business model, refined its strategic approach, and adopted best practices across operations,” he says. “These efforts have led to marked improvements in efficiency, market reach and employee satisfaction, all contributing to an enhanced customer experience.” As Jarltech has sought to improve its operations, harnessing the power of artificial
intelligence (AI) has been important in this. “AI is playing a crucial role across Jarltech’s operations, from optimising supply chain management to enriching customer interactions,” Peter says. “AI-driven analytics provide insights into market trends and customer preferences, resulting in more informed decision-making and better service delivery.” Market buoyancy While the restructuring and refined strategic approach have helped, Jarltech has also been buoyed by certain trends in the market in the past 12 months. “In 2024, there has been a surge in demand for advanced data capture and PoS solutions,” says Peter. “Key trends include the integration of AI and IoT to elevate functionality and user experience. “Leading products for Jarltech include the Zebra DS55 Series scanners and the Panasonic TOUGHBOOK G2, which have both been recognised for their high performance and reliability.” Peter adds that he has noticed that end customers’ demands changing for what
Peter Holland regional sales manager, Northern Europe
jarltech.com
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AI-driven analytics provide insights into market trends and customer preferences, resulting in more informed decision- making and better service delivery.
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