NATASHA'S LAW
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to retrieve ingredient, nutrition and allergen details on screen or print an information card to take with them.” Labelling solutions popularity In the wake of Natasha’s Law, labelling solutions are increasing in popularity. Jay Kim, managing director, BIXOLON Europe GmbH, says the law is becoming ingrained within the hospitality industry. “This is reflected in the technology options available in the market today,” he adds. “We’re seeing the evolution of EPoS sales with software now with additional new features and traditional hardware options being complimented by desktop label printers such as the SLP-DX220 from BIXOLON as a popular natural add on for resellers looking to offer a complete solution bundle to comply with Natasha’s law. “Labelling solutions allow businesses to quickly and easily produce batches of labels which clearly highlight ingredients and key allergens, freeing up time and reducing errors compared to handwritten alternatives. Additionally, label printers allow food producers to include tiny QR codes on their labels, which can direct the consumer to details of concise ingredient information and allows the label to be used for marketing purposes to display additional content such as special offers, promotions and loyalty programmes.” Simon Brennan, senior business manager, Specialty Printing Solutions at Brother UK, agrees. “Labelling technology is surging in popularity with businesses that sell PPDS food and this offers a commercial opportunity for resellers that can move to support them,” he says.
“New technology offers an end to the handwritten labels that make compliance with Natasha’s Law difficult and there is an opportunity for resellers to capitalise on this by making the benefits clear. “Our TDs, for example, can be paired with a tablet holder and third-party software, creating a standalone wireless solution that makes it much easier and quicker to comply. “Many food and retail businesses are re-evaluating their back-office print estates to ensure they have the infrastructure to print compliant menus across multiple sites. Where they change weekly or daily, devices like our flagship range of professional colour and mono-laser printers can help achieve compliance without compromising on cost. All devices are compatible with managed print services which, along with quick print speeds and high-yield toners, help businesses boost productivity and cost efficiency.” Linerless solutions Linerless labelling solutions are particularly well- suited to small businesses in food and drink and retail, adds Bob Vine, TSC Auto ID's country manager for the UK, Ireland and the Nordics. “With our linerless label printers, companies can generate labels on-demand with the required allergen and ingredient information to comply with Natasha’s Law,” he adds. “At the same time, they can benefit from the reduced costs, improved efficiency and enhanced sustainability and safety of linerless. TSC’s technology allows for fully customisable labels, from logos to allergen warnings, making it easy for SMEs to comply without compromising brand representation.”
All food prepacked for direct sale (PPDS) must have a label detailing the product name,
full ingredient list, and known allergens – no exceptions
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Rich Barfield EMEA Core Portfolio Marketing for Printers, Printing Supplies and Environmental Sensors, ATS Division
zebra.com
CONTINUED
printinthechannel.co.uk
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