NATASHA'S LAW
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What resellers should say When talking to customers in the food retail sector about labelling solutions, there are a variety of features that resellers should highlight. “Resellers should be highlighting that they can tailor a solution to meet the exact requirements of the business, ensuring compliancy with legislation and the flexibility to integrate into their working practices,” says Becky. “They can also design the labels to the exacting standards of any branding or marketing templates. Products can be small desktop solutions or industrial labelling, scalable to any size of company.” Bob adds that the main benefits that resellers should be communicating with their food and retail customers is that linerless labelling enables them to comply with directives and regulations while also improving their operational efficiency. “Our linerless DH and DA desktop printers are incredibly popular in the fast-food sector as they enable outlets to meet today’s needs as well as prepare for tomorrow’s advancements in food labelling,” he says. Linerless also has other benefits that should be highlighted, such as reduced material costs, Bob adds. “Without liners, overall material usage is significantly reduced, leading to direct cost savings,” he says. “Linerless labels also take up less space and weigh less, reducing shipping expenses. In addition, eliminating liners means less waste to manage, cutting down on disposal costs.” There are also environmental benefits that can be highlighted. “Linerless labels eliminate liner waste, making them a greener option,” he says. “Producing liner materials requires energy and resources, which are conserved with linerless labels.” Linerless solutions can also help to boost operational efficiency. “Without liners, labelling processes are faster and more streamlined,” Bob says. “There are also fewer interruptions for changing rolls or disposing of liner waste and managing fewer materials simplifies inventory processes. “It can also enhance safety as reducing liner waste minimises clutter on the shop floor, enhancing safety and compliance with standards like OSHA. “ Rich adds that not all labelling solutions are equal. “Customers might feel their current labelling processes work, and perhaps they do,” he says. “But do they work as well as they could? What is their current error rate, and
Jay Kim managing director
how does that compare to a 100% compliance target? How long does it take to properly label PPDS food today? A minute? Five? What else could their team be doing in that time? How many more food items could they process if they could label twice as many packages in the same time they do today – with a lower margin of error? “Next, I would say that it is often much more than just merely being able to print a label. What if head office changes the label content or format – how long does it take a customer’s store to implement the changes? There are efficiencies to be had from connecting devices and benefiting from centralised management, particularly in the case for compliance. “A Zebra labelling solution, particularly from Zebra Technologies, offers a range of benefits and key advantages including efficiency, reliability, high-quality printing and scalability, allowing businesses to expand their operations. Zebra solutions can easily integrate with existing enterprise systems and can handle a wide variety of labelling needs, including shipping labels, product labels, asset tags and more. And for partners, within our award-winning PartnerConnect program we have our own Zebra Labelling Solutions Specialist track, and access to cost saving propositions such as our ZipShip portfolio of stocked supplies, with a minimum order quantity of just one box at competitive prices. “Finally, Zebra facilitates access to advanced features, such as Radio Frequency Identification (RFID) printing, mobile printing, cloud-based management, and even the ability to visibly identify and remotely manage temperature conditions of produce, even when in transit.” Colour considerations Solutions such as colour printing on labels could become increasingly important. Jay says that the use of colour labelling in
bixoloneu.com
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Natasha’s Law compliance demands businesses
indicate allergens in bold, italics or a different colour...
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Simon Brennan senior business manager, Speciality Printing Solutions
brother.co.uk
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