Print in the Channel - issue #21

BLACK FRIDAY

Back in black The highly anticipated season for tech enthusiasts – Black Friday and Cyber Monday – is fast approaching. In recent years, Black Friday has evolved beyond a single-day event; it now extends across the entire week and, in many cases, spans the entire month of November.

While Black Friday is an American invention, tied in with the Thanksgiving holiday, it is now a firm fixture of the UK calendar too, offering plenty of bargains to customers. Black Friday and Cyber Monday have provided businesses with some significant spikes in business in recent years with customers seeking bargains and, in some cases, bringing forward purchasing decisions with the promise of saving some money on it. Reseller advice Niko Moustoukas, director at Limely, says that its ecommerce clients focus on offering exclusive, value-driven deals. “Instead of just throwing out random discounts, they highlight products that reflect their brand's identity, aiming to foster longer-term engagement rather than quick, one-off purchases,” he says.

“Given how critical Black Friday is, prep work starts months in advance, fine-tuning the user experience and removing any potential hurdles to ensure a smooth, conversion- focused process for customers.” Resellers can make the most of this period by creating a sense of urgency, highlighting exclusivity and reinforcing trust, Niko adds. “Promoting the uniqueness of Black Friday deals, integrating trust signals like star ratings and verified reviews, and offering exclusive bundles can all help drive significant success during this peak sales season,” he says. In the print sector, there will be lots of bargains to be had. Using user searches and hot products as determined by implied sales value, we have curated a list of the top products to nab this Black Friday, as they are performing well within their categories.

Niko Moustoukas director

limely.co.uk

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