XERETEC
will see is access to a broadened portfolio of technology outside print, but they’ll continue to have all the support that they would expect from the business. “It is early days, but we’ve seen some good successes with the team there already. Hopefully, their customers will get greater value from the adjacent technologies and other IT solutions they can now offer.” Diversification benefits Away from the acquisition, 2025 has been a good year for Xeretec so far, with several big contract wins outside of its traditional print heartland helping to provide organic growth. Xeretec has consciously diversified its product mix into wider IT managed services over the past eight years, and this policy is bearing fruit. David says Xeretec has built its portfolio and expertise in recent years in PC and related services, as well as software, cybersecurity and lifecycle services. “They are difficult markets to break into, and you have to work at it for some time and develop a reputation in those markets,” he says. “You must have people that understand the market and change your processes and systems, which is what we’ve done over the past eight years. We’re now comfortable with who we’ve got, what we offer, and are accelerating our penetration into new business. “Alongside that our print business is going from strength to strength and we have won some big contracts recently.” Print trends David adds that a trend in the print sector this year has been for customers to look at what next to do with their print fleet, including consolidation, upgrading and cost optimisation, as well exploring how to improve the environmental performance and lower the carbon footprint. “We’ve had to fight harder to retain customers, as the market is really competitive, but I think it’s kept us on our metal,” he says. “We’ve
been successful in achieving that and seen good growth.” Another prevalent tend has been the migration to management through the cloud. “Pretty much everybody wants a cloud function and a serverless environment,” says David. “That’s been a big driver for customers, whether they’re looking to deploy that on an existing fleet, unify a multi-brand print fleet across a common cloud platform or replacing equipment and getting an integrated cloud solution that gives them control at the same time.” But alongside this has been a focus on costs, which Xeretec have been striving to provide. “Customers want great products, but they don’t want to pay premium prices,” he says. “But they also value that complete lifecycle management and they want comfort of knowing that if something goes wrong, we’ll fix it. They want to take the pain away and just have it work. “The market is very price sensitive, but they want a managed solution too. It is hard to find a good balance between the two, but it is something we manage to achieve.” Sustainability priority As mentioned, sustainability continues to be a priority for customers. To this end, Xeretec recently received an EcoVadis Bronze Medal, which puts the company in the top 35% of companies evaluated globally. Criteria for this include environment, ethics, labour and human rights. The award can give customers confidence that Xeretec is working towards its own sustainability goals, something needed as the topic crops up in every large engagement that the company has, according to David. “This is particularly the case around print, for new and existing customers,” he adds. “We’ve done so much work to help customers understand what’s the optimum sustainable solution moving forward. “We help customers understand the true impact of adopting a product, and not just
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Xeretec has built its portfolio and expertise in recent years in PC and related services, as well as software, cybersecurity and lifecycle services.
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