SMART LABELLING
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Bob adds that it is expected that smart printers with AI capabilities will be able to autonomously adjust label formats, identify errors and anticipate maintenance requirements, thus minimising downtime and enhancing operational efficiency. “Additionally, AI will be able to facilitate automated workflows by integrating with supply chain management systems, enabling automatic label printing based on real-time inventory data,” he says. “This will accelerate the labelling process and ensure consistency and accuracy.” Resellers This increase in demand for smart labelling presents opportunities for resellers and there are various benefits that should be highlighted in conversations with customers. Peter says resellers can show customers how smart labelling directly impacts business outcomes with improved supply chain visibility, better compliance, enhanced customer satisfaction and lower operational costs. “By positioning RFID label printers as a critical enabler of supply chain transparency, resellers can add real value to customer conversations,” he says. Neil adds that resellers should emphasise the long-term commercial benefits of RFID. “These include reduced operating costs, improved productivity, stronger traceability and greater sustainability,” he says. “There is also value in presenting RFID as part of a wider technology package, combining printers, whether these be industrial, desktop or mobile printers with fixed and mobile antennas. This enables customers to achieve full visibility and control across their supply chains, rather than simply addressing one part of the process.” But Neil also warns that when implementing new technology such as RFID, there is always some risk. “That’s why it is beneficial for resellers to engage directly with manufacturers producing
these products – especially RFID solutions they are or will be selling – in order to upskill their workforce,” he says. “Manufacturers like Bixolon offer RFID training that equips reseller sales and commercial teams with the information they need to confidently adopt and sell the new technology which offers significant opportunities for growth and innovation.” Simon adds that tools such as Brother’s labelling self-assessment platform also create a starting point for conversations with customers, showing where inefficiencies lie and mapping out practical next steps. “That may mean switching from fixed to mobile printing, as seen in logistics firms saving dozens of staff hours each month, or ensuring devices integrate seamlessly with WMS platforms like SAP and Blue Yonder,” he says. Bob says that resellers should highlight how AIDC technologies and smart labelling will enable them to stay competitive and offer a more unified experience. “The way we see it is that there are three areas where AIDC solutions can help retailers: AIDC like Digital Link, barcode scanning and RFID can help retailers manage complex operations by enabling real-time product tracking and enhancing omnichannel operations and consumer transparency,” he says. “Also, when it comes to balancing costs and maximising ROI, AIDC innovations such as item-level tracking, mobile scanners and smart labels can help retailers improve inventory accuracy as well as reduce shrinkage. “As regards improving visibility, AIDC supports retailers by ensuring automated and real-time tracking and secure supply chain operations, thereby enhancing responsiveness and reducing risks. “Furthermore, integrating RFID and IoT into labelling systems is enhancing supply chain intelligence. For instance, resellers could talk about how RFID smart packaging is particularly beneficial in
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AI will be able to facilitate automated workflows by integrating with supply chain management systems, enabling automatic label printing based on real-time inventory data.
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