Print in the Channel - issue #30

SMART LABELLING

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industries like pharmaceuticals and food logistics, where monitoring environmental conditions (e.g. temperature or humidity) is crucial. These RFID labels can track these conditions in real time, minimising the risk of spoilage and ensuring compliance with regulations.” Future Looking forward, all commentators agree that adoption of smart labelling will only accelerate in the years to come. “With supply chains under increasing pressure to be faster, leaner, and more transparent, RFID smart labels – and the printers behind them – will become essential tools,” says Peter. Simon adds that consumer expectations for speed, transparency and sustainability will only increase, and supply chains will be under mounting pressure. “In this environment, the brands that stand out will be those seen not just as vendors, but as trusted partners,” he says. “Those that

offer consistency, clarity and long-term reliability when it matters most.” Bob adds that 1D barcodes, or UPC/EAN as they’re known, are fast outgrowing their usefulness as they can only contain very basic information about the company and the item. “With traceability requirements dawning like the Digital Product Passport and other regulations it will only be smart labels such as 2D barcodes that can deliver the sort of item- level identification that will be needed,” he says. “The integration of linerless label printers with IoT devices and automated systems will also increase, enabling smarter, more connected labelling solutions that streamline operations and improve efficiency. “Such developments are shaping the future of the printing and labelling industry, making it more efficient, sustainable and adaptable to changing market demands.” n

With traceability requirements dawning like the Digital Product Passport and other regulations it will only be smart labels such as 2D barcodes that can deliver the sort of item- level identification that will be needed.

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