Print in the Channel - issue #9

TRADE COPIERS

If any of our clients ring me and ask for a serial number of photocopier from three years ago and what happened to it, I can tell them exactly what happened to it with a few clicks of a mouse. That makes us very different to our competitors because it breeds “

copiers to a customer – and bring them back to their facility. The copiers are in batches, with a barcode. A tester will then scan the barcode, which loads the information onto Trade Copiers’ bespoke system. The copiers will then have any physical GDPR data, labels etc taken off, before they go through a robust data erasure process. Bespoke system “We go through secure data destruction,” Mark says. “We offer various levels of that, depending on the client’s requirements. Our system, the CAS – Copier Analysis System – which was built in-house from scratch, is clever: the tester will scan the barcode that the device came in on and that client’s preferences are saved on it. For example, it may say they want a certain level of data security, and the device can’t then be resold into the UK. “The preferences are pre-populated, so we know specific information, for example that it can’t go back into the UK. The data gets wiped, the machine gets fully tested, we fill out key measurements from the device and then add it onto our online stock system. It’s then given a unique number, so it goes from a batch number to an individual number, it’s wrapped and then added to our stock. “Then the sales teams can then see that device in stock. So when they’re building an order, whether it’s one device for a company or it’s 10 containers for an exporter, they can then allocate that device depending on the requirements of the customer. Each device has a passport, if you like, so we can see when it

was bought, who bought it, how much they paid for it, what the customer’s requirements were, when the data was wiped, who wiped it, what happened to the hard drive, how long it was in stock, how much it was sold for, who it was sold to, when it was shipped, what container ship it was on and what date it landed in whatever country it was going to. “That is really attractive to our clients because we all have an ever-increasing environmental responsibility and this allows them to know that each device, from a data security point of view and also an environmental responsibility point of view, is going where we say it is. “Then if any of our clients ring me and ask for a serial number of photocopier from three years ago and what happened to it, I can tell them exactly what happened to it with a few clicks of a mouse. That makes us very different to our competitors because it breeds trust, it’s fully transparent. Every machine goes through the same process, and it allows us to report back with integrity. “While we spend a lot of time putting information into our system, the value of the intelligence it provides us at the back end far outweighs that. And that’s why we’re so meticulous with everything that goes in. Every inquiry into the business, whether it’s a purchase or a sale, is logged against a customer profile, their desired models, their desired pricing. Because when we run a report, we can then see what driving models are. So even if someone doesn’t conclude a deal, their requirements are still logged so we can look at trends of product and price.”

trust, it’s fully transparent.

CONTINUED

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