BEST CAMPAIGN AWARD
Campaign of the quarter
Kyocera’s Summer Lovin’ wins campaign of the quarter
sold the concept to my boss. With our IT Channel team – aka The Pink Ladies onboard – I handed the idea to our agency to design a fun, stand-out campaign that would create a buzz. “The response has been electrifyin’ – our channel partners were excited and implemented the creative, with very little adaptation, across their platforms. “Summer Lovin’ is as much about visibility as shifting a few boxes. The channel is a very crowded marketplace, we wanted to elevate the Kyocera brand, to stand out from the competition and remind loyal partners and customers about the benefits of our ECOSYS printers and MFPs – sustainable, economical, reliable and energy efficient. “In fact, we’ve just extended the campaign to September 30, so it’s back to the Pink Ladies to keep up the channel momentum. “Thank you, we’re all truly delighted to win campaign of the quarter.”
winner Q2 · 2023
best campaign
“Everything happened so fast,” explained Sam Cawthorne, marketing communications lead, Kyocera Group UK. “We had a week to pull everything together to push four ECOSYS products through the channel and create demand from resellers and end users. “I had the copy fully formed but it was the call-to-action ‘Tell me more’, ‘Tell me more’ that
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Issue #8
Well Done Lionesses
It’s the one you’ve been waiting for, our summer sizzler of a HP promotion returns to UFP, offering you the chance to win a 2023/24 PREMIER LEAGUE FOOTBALL SHIRT Turn to page 31
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