Print in the Channel - issue #9



Because linerless labels are much thinner due to the lack of backing, each roll provides around 40% more paper length compared

providing an additional benefit to the hospitality industry and retailers selling loose foods. Flexible printing Shifting to blue receipts shows customers that the business is meeting demands for more environmentally conscious products and services and is committed to sustainability. The challenge for the printer industry is that this mechanical process is very different to traditional chemical printing and therefore requires a new approach. The paper takes longer to react, for example, which means the print process has to be slowed, while the print density needs to be increased to optimise the output. Companies will not use blue paper for all uses. Within logistics for example, barcodes can become illegible due to scratches on the surface. However, with intelligent printers that use optical sensors to automatically recognise which paper type is being used, a company can move seamlessly between the two paper types as required without manual intervention. The

intelligent printers that include paper saving options. For example, reducing the space between the lines and making the print smaller can cut the amount of paper used. Companies can also explore a range of pressure sensitive, linerless labels that use a silicon topcoat to ensure labels release easily. Eradicating the backing, which typically ends up as landfill waste, is an immediate win. Furthermore, because linerless labels are much thinner due to the lack of backing, each roll provides about 40% more paper length compared to traditional label paper, extending its usage and reducing the carbon emissions associated with both shipping and storage. Linerless labels are also far more flexible because they can be cut to variable lengths, unlike traditional pre-cut labels with a fixed label length. Essentially, the printer cuts the label to the length required based on the amount of print – so a label for a coffee cup, for example, will be smaller than one for complex, multi-item food delivery order. The result is optimised use of label rolls, with minimal waste. Conclusion Paper consumption is a key consideration for any ESG strategy and the use of intelligent printers to minimise usage provides an immediate win for any retailer or hospitality provider. The ability to move seamlessly between traditional and new environmentally friendly blue paper is an important next step as it allows a company to embrace a sustainable print solution and, with customers increasingly intrigued by the blue receipts, to reinforce its environmental credentials.

to traditional label paper.

printer will detect the paper and change all settings automatically to optimise the output.

Minimise consumption In addition to embracing environmentally friendly paper, retailers can explore


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