OFFICE PRINTER REFRESH TRENDS
Since COVID hit six years ago and turbocharged the rise of hybrid working, many businesses have put off refreshing their office printer fleets. But now, as more people return to the office on a regular basis, and print volumes increase, the overdue printer fleet refreshes are back on the table – but customers’ needs are changing. Tony Ko, vice president of hardware and business solutions at Katun, says the company is seeing growing demand from businesses looking to refresh their printer fleets. “But the discussion today goes far beyond replacing hardware alone,” he notes. “Organisations are prioritising modern technology that is intuitive to use, built with advanced security features and designed to support sustainability goals.
traditional print room,” he says.
Trends Within the push for printer fleet refreshes, there are certain distinct trends among customers, which resellers should be alive to. For instance, Tony says that customer demand is evolving across the A3 and A4 segments. “Growth is driven less by device size and more by how technology supports the broader workplace experience,” he says. “Businesses are looking for solutions that help them operate more efficiently, manage costs, and gain greater visibility into their print and workflow environments. “There is also increasing interest in technologies that can automate routine tasks, strengthen document security and support hybrid work models. Rather than investing in standalone hardware, organisations are prioritising integrated workplace solutions that can scale with their needs. Katun’s Workplace Solutions portfolio offers a variety of leading tools to help businesses simplify their operations.”
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the discussion today goes far
beyond replacing hardware alone... ...Organisations are prioritising modern technology that is intuitive to use, built with advanced security features and designed to support sustainability goals.
“They also want the flexibility to integrate their fleets with leading workplace solutions that enhance
productivity and streamline workflows. As businesses continue navigating hybrid work environments, tighter budgets, and increasing compliance requirements, their focus is on connected, efficient technologies that simplify operations, reduce costs and deliver a better overall workplace experience.” Greig Millar, chief revenue officer at Brother UK, adds that print remains essential for many organisations. “Particularly for customer-facing documents, presentations and reports, so businesses want devices they can trust to deliver reliability and performance without adding complexity,” he says. “As a result, we’re seeing a great opportunity to supply colour printing, as teams aim to bring work to life with high-quality, vibrant content.” Chris Bates, business unit director – print and supplies, UK and Ireland at TD SYNNEX, says quite a few organisations are probably looking for a new, fit-for- purpose print solution in 2026. “That could mean more smaller printers that are easily accessible and on-hand to workers, rather than located in a
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Chris adds that most customers are now running smaller batch jobs for office working with the first print-out being the important one. “They want easy connectivity and devices capable of meeting their everyday office printing needs,” he adds. “There is still a need for ‘traditional’ office print devices, but we can offer multiple options now – for example, TD SYNNEX offers the VASION print service,
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