OFFICE PRINTER REFRESH TRENDS
devices is expected to continue growing. “Even though some organisations may delay decisions in the short-term due to economic pressure,” he notes. “Because MFPs are critical to everyday business operations, keeping print environments up to date is essential for maintaining efficiency, security and reliability across the workplace.
“Thousands of businesses still have printer estates or contracts that are no longer suited to their current print volumes or needs. It’s often the case now that print volumes have decreased and the printers that they have are over- spec’d, which means they will be paying more than they need. “Second, look at the carbon footprint in detail and what savings be made. “Third, consider security and whether the current set-up is safe or exposes the business to risk? “Finally, they should look at how accessible and manageable the solutions are and need to be. Are they easy to connect? What happens when they are running low on ink or toner? Are they good value for money?” Resellers should position printer fleet refreshes as an opportunity to improve operational efficiency and support broader business goals, not just replace hardware, according to Tony. “Customers are looking for technology that is secure, energy-efficient, reliable and easy to manage,” he adds. “A modern fleet can help reduce downtime, lower operating costs and improve the overall user experience, while also supporting sustainability and compliance initiatives. The most effective conversations focus on the measurable business impact and long-term value that the latest hardware and workplace solutions can deliver.” Future Looking ahead, it is anticipated that demand for printer fleet refreshes will continue to grow, despite current economic uncertainties. Chris notes that there will always be a need for organisations to refresh their printing devices and good opportunities for resellers. “Today, that refresh need not be expensive, and it’s perfectly feasible to convert print from CAPEX to OPEX,” he adds. Tony says demand for the latest
“When approached strategically, modernising print infrastructure can help organisations reduce operating costs in the long-term. As a result, print modernisation remains an important investment for today’s businesses.” This presents ongoing opportunities for resellers. Greig notes that the resellers that ‘win’ will be the ones delivering reliability, predictable costs and proactive support through solutions that are simple to manage. “MPS enables resellers to combine secure devices, automated supplies replenishment, predictive maintenance and cloud-based fleet management into one seamless service that helps reduce downtime and improve efficiency – these are all the foundations of the modern workplace,” he adds. “Economic pressures may be prompting some businesses to delay tech investment decisions in the short- term, but they also reinforce the value of flexible contract printing. Refreshing printer fleets gives organisations an opportunity to introduce newer, more efficient devices that are better suited to their day-to-day needs, helping reduce maintenance demands and lower running costs over time.” n
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Economic pressures may be prompting some businesses to delay tech investment decisions in the short-term, but they also reinforce the value of flexible contract printing.
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