AI IN PRINT
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and legal, IDP reduces manual handling of sensitive information while supporting strict regulatory and audit requirements. “Printer and scanner manufacturers need to respond by developing services, such as Canon’s Information Management Solutions, that deliver enterprise Intelligent document processing solutions, helping organisations modernise document workflows,” he adds. “In a competitive market, these services and solutions should focus on scalability, integration, cost efficiency, data security and compliance.” Staying at the forefront With AI technology developing rapidly, resellers must ensure that they stay in the vanguard to keep relevance with customers. “The message here is simple, dealers need to evolve,” says Deyon. “Customers are no longer just buying print; they are looking for ways to improve how their business runs. That means resellers must move towards solution- led engagements, focusing on workflow optimisation and real-world outcomes. “We support this journey by equipping partners with the expertise and backing needed to have those higher-level conversations. Those who embrace this shift will strengthen their position and margins. Those who don’t risk falling behind in an increasingly competitive and fast-moving market.” Gareth says the channel is shifting from transactional sales to more solutions- focused partnerships. “Partners need to demonstrate measurable business value rather than simply device performance,” he explains. “Resellers can stay ahead by investing in IT, data and AI capabilities, while developing workforce expertise in automation, analytics, cybersecurity and software integration. Those that fail to invest in people and digital capabilities risk falling behind as digital modernisation
and document management,” says Marcin. “The priority now is reducing manual work, cutting out avoidable errors and gaining clearer oversight of the information flowing through the organisation. “This is where IDP has become central. By bringing together OCR, machine learning, NLP and computer vision, products like DocuWare IDP can interpret invoices, contracts, handwritten notes and other unstructured content with far more accuracy than older capture tools. It goes beyond lifting data off a page by truly understanding context, checking validity and passing structured information straight into downstream systems.” Deyon agrees that IDP is quickly becoming a priority for organisations dealing with large volumes of documents. “Businesses are under pressure to do more with their data, and automating document-heavy processes is an obvious place to start,” he adds. “For manufacturers, this reinforces a clear direction of travel, success will be driven less by hardware and more by the ability to support intelligent workflows. At Toshiba we reflect this shift by helping partners connect print infrastructure with broader automation strategies ensuring devices remain relevant as part of a much bigger picture.” Gareth notes that for industries such as insurance, healthcare, financial services
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Customers are no longer just buying print; they are looking for ways to improve how their business runs. That means
resellers must move towards solution-led engagements, focusing on workflow optimisation and real-world outcomes.
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becomes a baseline expectation.” Marcin notes the evolution of AI
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