AI IN PRINT
technology is also changing what print and scan devices represent. “They’re no longer endpoints for capturing documents but are now becoming intelligent entry points for automated workflows,” he says. “Vendors building AI directly into their platforms are helping customers speed up approvals, strengthen compliance, and cope with rising document volumes without adding extra staff. As IDP becomes more embedded in everyday processes, this level of integration will quickly shift from ‘nice to have’ to ‘expected’.” “For resellers, this moment is a strategic fork in the road. Customers increasingly want partners who can help them modernise processes and anticipate operational challenges. Those who invest in AI‑driven workflow intelligence will strengthen their relevance and open new revenue streams, while those who hesitate risk losing ground to competitors offering smarter, more connected solutions.” Bubble to burst? But there have been some who have opined that there is a bubble around AI and its use, and that it could burst. But commentators don’t believe this is the case in the print channel. “There’s no doubt AI is surrounded by hype, but in the context of print and document workflows, the use cases are practical and proven,” notes Deyon.
“Automating repetitive tasks, improving accuracy, and speeding up processes all deliver tangible benefits for customers. “While the market may settle as expectations align with reality, the direction is clear. AI will continue to play a growing role in shaping the future of print. Toshiba is focused on helping partners apply these capabilities in meaningful ways, ensuring they can deliver value today while preparing for what comes next, this isn’t about replacing print, it’s about redefining where its value sits.” Gareth agrees that AI will continue to influence print and scan. “The biggest opportunities will come from helping customers automate repetitive processes, configure devices remotely, improve operational efficiency and strengthen security,” he says. “The partners that succeed will be those that combine innovation with expertise and collaboration, to deliver measurable customer outcomes.” Marcin adds that despite the wider noise around AI, its impact on print and scan is becoming steady, measurable and deeply embedded in how organisations work. “The businesses that act with purpose now will shape the next phase of the industry, because cleaner data, quicker decisions and fewer process bottlenecks are becoming the real competitive edge,” he says. n
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The biggest opportunities will come from helping customers
automate repetitive processes,
configure devices remotely, improve operational efficiency and strengthen security.
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