COMMENT
In the vanguard AI is becoming increasingly embedded in our everyday working lives, and it does bring benefits, especially in the print world – which means that resellers must ensure that they are on top of the latest developments in technology.
It is amazing to think how quickly AI has become part of everyday life for many of us, from useful applications such as using it to record and transcribe meetings, through to the not-so-useful, like the flood of AI-generated pictures clogging up social media currently. Print and scan too
technology – but there are certain criteria many have when they do. Find out more on p28. Another growing sector in print is for point of sales (PoS) systems for retail
Dan Parton
businesses. Retail is a hugely competitive
market – with businesses competing not just against other physical shops but online retailers – and the shopping experience can make a difference in gaining sales or not and PoS systems
is being changed by AI as businesses look for smarter ways to monitor devices, manage
information, improve efficiency and strengthen security. While it is influencing devices, the bigger effects are on workflow management, with many elements becoming increasingly automated and intelligent. This is something that resellers must be alive to and seek to stay at the forefront of if they are to be the sort of trusted advisor that customers are looking for. Read more on p38. Meanwhile, resellers also have growing opportunities in more traditional print sectors. With the number of employees returning to the office if not on a full- time basis but certainly more regularly is increasing, then business owners’ attention is turning to upgrading the office A4 and A3 printer fleet. This is something that has often been put off in the years since COVID, but now business owners are looking to buy in new
have an important role to play here. The data that they have access to is also increasingly important. All this presents opportunities for resellers. Read more on p34. This demonstrates that there are sectors in print that are growing, giving resellers plenty of opportunities to grow their sales – if they stay on top of the technology and the trends in the market to give customers the solutions they need. As always, I hope you enjoy the issue. Print in the Channel is for everyone involved in print, so if there is a topic you would like to see covered in a future issue – or you have a news release or opinion piece you would like to submit for consideration for publication – please get in touch with me at dan@newsinthechannel.com. n
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