MPS FOR RETAIL AND HOSPITALITY
CONTINUED
professional communication documents to sell services are becoming more important,” says Gary. This is important as good communication – often still from printed media – can make a difference in encouraging patrons into a hospitality venue. AI impact One of the most impactful trends now among retail and hospitality businesses, as with many other business sectors, is AI and how it can be harnessed to provide benefits. Lynne says AI is helping organisations move from reactive to more proactive ways of working. “Within managed print services, AI and advanced analytics can help predict issues before they occur, automate routine support activities and optimise device performance,” she explains. “More broadly, AI is helping businesses make better use of operational and customer data. Whether it’s identifying inefficiencies, supporting faster decision- making or uncovering trends that may otherwise be missed. “The greatest value often comes from many small improvements that collectively save time, improve productivity and help organisations make better-
informed decisions. The focus should be on applying AI to solve real business challenges and deliver tangible outcomes.” Gary agrees that data analysis is proving valuable to these businesses. “These markets are using AI to analyse consumer trends, with companies keen to understand how they improve the services they offer to their end consumers,” he says. Reseller conversations With what customers wanting from the MPS solution changing, especially with the rise of AI, resellers need to tailor their conversations with customers carefully to ensure they get the right solutions for them. “Resellers should firstly understand the nuances of the retail and the hospitality sectors, as they are often much more complex than a standard office/SMB environment,” notes Gary. Indeed, retail and hospitality businesses have specific problems, as mentioned above, and resellers that can appreciate those – and provide potential solutions – will be best placed to capitalise. Lynne advises partners to focus on business outcomes rather than technology specifications. “Cost control remains a key priority across retail and
Contributors
Lynne Brown
xerox.com
Gary Organ
www.fujifilm.com/uk/eu
“
AI is helping businesses make better use of operational and customer data. Whether it's identifying inefficiencies, supporting faster decision-making or uncovering trends that may otherwise be missed.
”
34
Powered by FlippingBook