RECEIPT AND LABEL PRINTING
Out of the shadows With regulatory and operational pressures on the rise, businesses are rethinking how they manage receipt and label printing to maximise efficiency, productivity and customer satisfaction, as Paul Kim, managing director at BIXOLON Europe GmbH, explains.
For many years, receipt and label printers have been seen as simple, behind-the- scenes technology that is necessary but offers little impact. This misconception has been slowly changing over the last few years. Today, receipts offer the opportunity to drive customer service, promotions and loyalty – whereas labels provide key information to consumers when purchasing goods, and to warehouse operatives transporting goods across supply chains. Alongside this, in the case of receipt printing, cloud connectivity, automation and real-time data integration have become standard across retail, hospitality and logistics. These advancements have meant that printing technology now connects physical transactions with digital intelligence – offering a positive impact on workflow and operations. Similar thinking applies to label printing too, as mobile label printers can be used in warehouses and connected remotely to back-office systems. Many businesses now see the important role that receipt and label printing
technology plays in their operations. As business pressures increase and regulatory compliance becomes more stringent, organisations will also need to rethink how they print, manage and use receipts and labels. Done correctly, it can have a positive impact on staff productivity, efficiency, visibility and customer satisfaction too.
Rise of cloud-connected and intelligent printing
Paul Kim
Over the next 12 months, receipt and label printers will become intelligent endpoints in business ecosystems rather than standalone devices. This will be made possible through cloud connectivity, embedded servers and remote management tools, which are rapidly becoming core features. These solutions allow printers to be integrated with cloud POS systems and mobile devices, enabling direct printing without intermediary drivers or PCs. This transition to remote diagnostics and automatic updates will improve uptime and reduce on-site service needs. This shift enables larger networks of devices – from self-service checkouts to desktop and mobility printers – to operate cohesively. For multi-store retailers, franchisees and distributed warehouses, this unified infrastructure is vital to driving smarter, more sustainable operations at scale. Smarter and more sustainable labelling Over the last few years, sustainability has transitioned from a marketing buzzword to definitive action. Businesses are now reassessing hardware and consumable
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