RECEIPT AND LABEL PRINTING
consumption. This is no different when it comes to label and receipt printing; consumers are increasingly leaning toward eco-friendly choices and many regions are tightening disposal and recycling legislation. As a result, businesses must adapt to meet these regulatory demands. Recyclable, biodegradable and linerless label technologies are growing in popularity, not only benefiting compliance strategies but also warehouse and distribution centre operations. Other innovations include the expansion of RFID and NFC-enabled labels. Both technologies are growing in popularity as they support product authentication, customer engagement and supply chain transparency when labels are connected to corporate networks and IoT connectivity systems. These data- rich labels also provide the opportunity for automated scanning, shipping, stock control and returns. Seamless retail experience AI and automation continue to have a significant impact on warehouse logistics, too, as RFID labels help automate the tracking of goods passing through supply chains. Printing systems are particularly being improved from a production scale perspective and in quality control. For instance, predictive maintenance and automated job set up has been proven to reduce downtime and waste, while improved quality control has helped ensure labels and receipts are printed correctly the first time. Looking at retailers and resellers, receipts have a significant impact on the
seamless experience felt by consumers. Receipts have become multi-functional with the assistance of cloud printing and mobile integration. Receipts can not only serve as proof of purchase, but also as a combination of return verification, marketing touchpoints and loyalty triggers too. Over the years, digital receipts have become an increasingly popular choice for sustainably driven consumers. However, this is not always possible, with many European regions still legally required to provide physical receipts. Many retailers are now adopting a hybrid approach, offering consumers the choice between printed, emailed or both, to ensure regulatory needs are met and consumers are satisfied with their choice. Conclusion The perception of receipt and label printers has moved on from being seen as a basic operational tool to something that can have a positive impact on meeting wider business objectives and requirements, such as supporting customer retention and loyalty with offers printed on receipts. As such, continued advancements have seen printing technology become the perfect blend of reliability, innovation and scalability over the last couple of years and will continue to do so as technology evolves. The companies that use and implement printing technology as a strategic touchpoint across their business will become the ones that can adapt to change, optimise operations and remain competitive in an increasingly connected marketplace. n
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The perception of receipt and label printers has moved on from being seen as a basic operational tool to something that can have a positive impact on meeting
wider business objectives and requirements,
such as supporting customer retention and loyalty with offers printed on receipts.
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printinthechannel.co.uk
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