PFU (EMEA)
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issues they have, they don’t want to do that in the context of telling customers all their purchasing decisions of the past are out of the window because you can only use our hardware.” Scanners Also at the event, PFU launched two new scanners, the SP2230N and the 2240N – see issue 38 of Print in the Channel for more information on those. “These products have state-of-the-art hardware technology packaged and available at an entry-level price with entry-level scanning speeds,” says Brian. “But the technology used is the same technology that you would receive if you were buying high- end products. “These devices are aimed at SMBs and companies with hybrid workers. We are giving users a simplified experience as well; we have a one-touch direct scan to application, as long as you’re plugged into your network. You can use it as a USB device and have full functionality and control of the device, or just simply set it up with predefined buttons to push the information that you’re capturing directly into your cloud- based application or to a network
level scanner. If a user is moving from understanding their scanning needs are greater than their printing needs, and in the past they’ve used an MFP for scanning on an ad hoc basis, and you’re thinking you need a dedicated device, these are perfect transition devices for that.” Stable market PFU has launched these scanners into a market that is growing, according to Brian. “Demand for scanners in the range where these new products are positioned is growing and that signifies that more people are requiring the need to capture,” he says. “There’s a lot more digitally native processes these days, which is great because it speeds up everything that we do. But there are a lot of processes that are still paper-heavy. “Most companies, when they have a digitally native process for onboarding or for customer engagement, will also have paper-based process because they recognise that they can’t do everything digitally. Therefore the demand for scanning hardware itself is still there, and in this area, it’s growing. At the same time, the demand for printing is probably slightly decreasing in this area. At some point people are looking at whether they need an MFP or do they need a scanner for capture and a printer for printing. “That’s what we see happening in the market: everything is being broken down into components now. MFPs are great for ad hoc scanning, but the minute you have a process that is dependent on capture, a dedicated scanner is ideal for that. A scanner is ideally paired with PaperStream Capture Pro and Pro Premium, which are accessible because it’s a really low-cost subscription model with no limits. “These are technologies that historically have attracted very high ticket prices, but it’s affordable now with PaperStream Capture Pro. Once you’ve extracted the information, you can redact the image
“
There’s a lot more digitally native processes these days, which is great because it speeds up everything that we do. But there are a lot of processes that are still paper-heavy.
”
folder location. We’re offering high level of technology with a simplified user experience and an affordable price. “It does everything you want to do in terms of image enhancement and capturing information. Users can upgrade to
PaperStream Capture Pro if they want extra levels of extraction and redaction capability. “It’s a
great entry-
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