Print in the Channel - issue #13


Why cloud solutions will be key to evolving workplaces in 2024 Andy Johnson, business development manager at Brother UK, explains how cloud-enabled print technology will help businesses to reevaluate their IT infrastructure to meet changing office requirements.

Businesses are shaking-up their footprints when leases expire so they can take on the perfect space for their hybrid working set-up. Some businesses are also looking to upgrade to Grade-A office space to encourage employees back to the office and seek more energy-efficient and sustainable premises. An office move is always a good opportunity for businesses to consult IT partners on the suitability of their infrastructure and on how they can upgrade to enhance their operations. And it’s great to see partners proactively offering their expertise to IT leads in businesses looking to move. The cloud will be central to any of these conversations having shaped so much technology investment over the last few years, and print will continue to be a key part of any needs-based assessment. Partners can help businesses to look beyond what they know, what works and what could work better. And to look beyond the hardware they’d expect from a vendor like Brother, up into the cloud. There, they’ll discover a digital approach to documentation that creates a more productive, cost effective and revolutionary way of working. Collaboration and compliance While businesses have switched to more decentralised ways of working, it’s vital that teams can still collaborate easily and work effectively no matter where they are. Document automation can help teams to scan, store and share documents from wherever they’re based quickly and accurately. Automation can help teams to work more productively by removing manual document storage processes, while enabling businesses to ensure sensitive or data is stored consistently and compliantly between dispersed teams. Printing securely from anywhere Employees also expect the same amenities in any office they visit. The cloud print management solutions that we provide with

Brother Cloud Solutions ensure users can hit print anywhere, any time on any device via an intuitive interface. Staff can easily print from whichever office they’re based in or visiting without the need to have separate access to private networks. The solution eliminates the need for an on-site server – reducing costs and complex maintenance, while allowing businesses to use space more wisely. Our solutions provide limitless scalability too, to suit the needs of companies large and small. And importantly, the ability to print from anywhere doesn’t mean businesses need to compromise on security. Transformative solutions Almost all (95%) businesses have already adopted or will be adopting a cloud print management solution. And we’ve built Brother Cloud Solutions alongside our partners while upgrading our portfolio with new solutions ready devices. For example, we’ve recently refreshed our entire colour laser printer line-up. Our 36 new devices, which are fully compatible with Brother Cloud Solutions, are more compact while being the quietest on the market. And they retain the high image quality and speed that customers expect. Our cloud offering can also be combined with our managed print services, which provide partners with off-the- shelf and bespoke packages that cater to the needs of customers. There’s plenty of impetus to encourage businesses to move offices, which in turn will create opportunities to reevaluate customer IT infrastructure. Vendor-reseller partnerships that utilise the power of cloud print solutions will be best placed to enhance businesses’ efficiency, security and productivity in their new homes. Look beyond print, to a whole world of Brother Cloud Solutions. As a channel partner, you’ll have Brother ‘at your side’ to meet the unique needs of every business. Discover the transformation we can deliver for your clients.

Andy Johnson business development manager


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