Print in the Channel - issue #13


can collect their delivery given they were not around to accept it. This communication process with customers can fail and cause a bad experience if the handwriting and information shared on the delivery note is not legible. Often, information presented can be inaccurate too. To combat this, linerless mobile printers are increasingly being used to improve the customer communication process. A linerless label can be printed and attached to the delivery note, which is then posted through the customer’s door. A standard set up could be designed to convey all the necessary accurate information to the customer about how they can collect their new parcel. This process can function alongside other customer proof of delivery processes and support them too. Further, since liners are not used with mobile printers, there is no litter and waste, presenting an additional environmental benefit. Conclusion Gone are the days when mobile printing was considered expensive and ineffective. We’ve

all seen the power of mobile to transform many field service operations – warehouse,

logistics, retail and e-commerce teams are not excluded from these wins. Mobile, linerless label printers, when used alongside mobile devices in warehouses, fulfilment centres, and during last- mile deliveries have the potential

to transform operational processes. It makes you wonder why any retail,

ecommerce or warehouse team doesn’t consider exploring its benefits – especially when many organisations are considering how they can improve their costs and operations to save money for themselves and for their customers.


Creative thinking

Canon has received Print in the Channel ’s ‘campaign of the quarter’ award for the final three months of 2023 for its campaign in issue 12. This campaign fought off strong competition from a number of other leading brands in the magazines over this period – the quality of campaigns continues to rise quarter on quarter. The judges were impressed by the wording and imagery used in the campaign to convey the messages – covering two hot topics right now, print apps and cartridge recycling and sustainability. The campaign was

also backed up by QR codes – making use of the technology available in a digital publication to full effect and providing greater chances of interactions with readers.

winner Q4 · 2023

best campaign


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