Print in the Channel - issue #6

MPS

Contrary to what some resellers think, MPS doesn’t mean accepting lower margins compared to transactional “

for a customer to find out where managed print will make a difference to its operations. We’ve also launched our MPS Essentials offering, which allows resellers to put new and existing devices onto agreements. This means customers can access the benefits of service printing, but with the ability to cancel at any time so that they can maintain the agility they need in their operations. 2. Support that never stops Ongoing support for hardware acquired on an MPS contract is a common benefit but what is

resellers and help them to concentrate on deepening relationships with their customers and tap into new opportunities. 3. Bigger margins Embracing MPS is a business decision, and margins and the financial returns on that decision ultimately represent the defining factor. Contrary to what some resellers think, MPS doesn’t mean accepting lower margins compared to transactional sales – over the lifetime of a device, they’ll actually increase. The cost per page rates will vary depending on the agreement with the customer, but the enhanced consumables business created on contracts means that print partners can expect bigger profits. On a Brother MPS agreement, for example, we monitor the usage of consumables on behalf of the reseller free of charge, and will ship replacement toners or inks to customers on a just-in-time basis. All this saves the reseller time and logistical costs. Plus, our indirect sales model means the end users always remain customers of the resellers, ensuring that the opportunities our partners secure are protected. Beyond the commercial benefits of capitalising on a growing market there are opportunities here for resellers to expand their revenues, become more efficient and build stronger relationships with customers. Competition in the market is growing, so every edge that partners can gain over their rivals is worth its weight in gold. Knowledge of some of the hidden benefits of MPS is one of the sharpest edges they can utilise.

sales – over the lifetime of a device, they’ll actually increase.

less well known is the extent of it. Having to be on hand to support

customers should anything go wrong is a daunting thought for resellers just starting to provide MPS, as is the expense of retaining external engineers. But MPS places the responsibility of maintenance on the vendor, not the reseller. We take that responsibility very seriously. The service-level agreement on our MPS contracts is to provide a response on any issue within four hours. Currently, our average response rate is 77 minutes, and if we don’t find a solution in that time, our own expert engineer will be on site the next working day. This level of support means the up time across all Brother hardware in field on MPS contracts is 99.96%. That’s crucial for firms that rely on printing round the clock, whether for invoicing and shipping, or for mission- critical documents in professional services sectors, from law to accounting. And this is just one example of how MPS has been designed to lessen the load for

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