Print in the Channel - issue #8


To the fore Kyocera Document Solutions UK is in the vanguard of the recovery in the print sector and, with a focus on sustainability and innovation, the company is determined to stay at the forefront in the future.

To say the print channel has had a rough couple of years is an understatement, with the pandemic, supply chain issues and more impacting on businesses and sales. But the last few months of stability – along with the slow return of employees to the office – have helped the sector to recover and those businesses that have been agile and alert to the changing demands of the market have been able to grow their market share. One such company is Kyocera Document Solutions UK. As the sector has gradually recovered, Kyocera has gained market share, to a point where the company’s percentage share of the market is at its highest for years, according to Martin Fairman, sales and marketing director at Kyocera Document Solutions UK. “That’s testament to the efforts here of the team and our dealer community for continuing to drive our products into the marketplace,” he says. “While I’m not saying it’s all been a bed of roses, Kyocera has performed well. We’re seeing more engagement and a lot more of our customers face to face again now. We’re also trying to communicate better with the channel and more frequently.” This includes initiatives like quarterly Webexs with Kyocera dealers, which includes presentations on market data, trends in the marketplace and expert predictions for what may be happening in the coming months. “We’re all struggling to know what the future holds for our industry and we as

manufacturers are fortunate that we get information from IDC, Gartner and others that dealers don’t usually have access to,” explains Martin. “We disseminate that down to our reseller partners to help them drive their businesses and plan. That’s a key initiative that we’ve started this year and we’ll continue to do it in the future.” Going green One of the bigger trends in the industry now and for the foreseeable future is for sustainable products and initiatives, Martin says. “We have been talking about the green agenda for many years, but it really has momentum now, we have seen a complete shift in focus to it over the past two years.” This is something Kyocera is in the vanguard of – the company is already carbon neutral in the UK. “This is throughout our UK offices,” he adds. “All of the production of our devices, everything we consume here, including our engineers and our salespeople, we offset all of that. We are now bringing carbon neutral printers to the marketplace for our dealers to sell to their end users. “We also offer a carbon neutral managed print service for partners that want to sign up and use our infrastructure here to make that carbon offset as well.” It is something that the market is driving. Martin points to a 2022 Quocirca survey that said 52% of IT decision markers now put sustainability priorities over price. “That’s the

Martin Fairman sales and marketing director


We are now bringing carbon neutral printers to the marketplace for our dealers to sell to their end users. “ ”



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