Print in the Channel - issue #6


Toshiba launches new colour label printer

Toshiba has broadened the spectrum of its barcode printing solutions portfolio with the addition of the new BC400P colour label printer. The BC400P industrial colour label printer combines high speed, high print quality and high durability to create solutions for customers wanting to produce their own on- demand colour labels. Toshiba has more than 20 years of providing colour solutions to their Workspace Solutions customers and now bring this expertise to industrial labelling customers.

“With the launch of the BC400P colour label printer we have expanded the choice available to our Auto-ID Business Partners” said Deyon Antoine, product manager of Barcode Printing Solutions, Toshiba Tec UK Imaging Systems. “Our new colour printer fits perfectly into our industrial line-up. Designed for producing large volumes of labels the BC400P is the ideal solution to deliver on-demand colour labelling for industrial customers. “All the benefits our customers have by working with Toshiba today are now applicable for colour labelling applications.”

Deyon Antoine, product manager, Barcode Printing Solutions launches cloud-based print management and monitoring software

Cloud ISV has expanded its SaaS offering with the launch of directprint. io RED. Available exclusively through the channel, RED is a cloud- native, scalable print management and monitoring platform, built on a predictable pricing model and available as a white-label product. RED helps dealers to unlock additional revenue streams with vendor- agnostic print management, monitoring and access control, to existing deployed workgroup and copier devices, regardless of whether the units are leased or previously purchased. It also brings Sharp OSA Embedded applications to enable authentication, print/ copy tracking as well as print/copy limiting to the Sharp BP and MX model ranges. Cloud-based pull-print enables convenient job collection without the need for on-premise servers. has taken all the rich feature- set that its direct SaaS solution offers and added advanced printer monitoring capabilities and alerts for printer status, device health, paper levels, volumes, toner levels and more. “Cloud migration continues to top the priority list for organisations looking to digitally transform to support business growth,” said David Jenkins, CEO of “With the launch of RED, we’re empowering partners to grow their business in the cloud. RED enables

resellers to modernise their customers’ print infrastructure, improve their security posture and reduce costs. And with our white-label service option, partners can package a complete managed print solution that keeps their brand front and centre.” RED enables resellers to quickly and effectively deploy, secure, control and track print in the cloud. Key benefits include an easy adoption cycle and migration path. RED is built around a universal print driver that includes advanced finishing options (stapling, hole punching, booklet creation, etc.) for more than 5,000 printer makes and models – making it ideal for customers operating a ‘old and new’ multi-vendor fleet. The platform also supports receipt and label printers. has received validation as a Sharp Compatible software product and the platform is pre-configured for more than 500 Sharp models. “At we’re committed to helping partners drive revenue and profit as they help customers leverage all of the benefits of migrating print to the cloud,” David added. “ RED is designed to secure recurring revenue streams for new hardware sales, plus there’s an additional revenue opportunity when partners add customers’ legacy print devices to the platform. “Our channel-exclusive offering is available on a per-device pricing model with no user limitations, and as a white-label service option.”

David Jenkins CEO


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